Nielsen Media announced today that it would be abandoning its trademark people meters as data gathering devices for its television ratings measurements and would begin using Facebook Likes and Twitter Trends instead.
Reached at its NY headquarters, a Nielsen spokesman explained the decision:
We get a lot of criticism about being outdated and behind the times, but what could be more up to the minute than Facebook and Twitter?
We’ll use our proprietary techniques honed over decades of convincing people that our people meter numbers were accurate to now convince them that the numbers derived from Facebook and Twitter mean something.
And we’re not done yet. Our research labs are already at work on incorporating online poll results and P2P download counts in future ratings measurements.