Piers Morgan Tonight premiered to 2.099 million viewers outperforming CNN’s fourth quarter average (657K) by more than 200%. In the 25-54 demo it averaged 521,000 viewers, also more than 200% better than CNN’s Q4 average.
Even with Oprah as his guest, Piers was still second to Hannity (who had Sarah Palin) on Fox News, but he handily bested MSNBC’s Rachel Maddow (who had on Michael Moore).
Our readers poll guesses of Pier Morgan’s first week were quite evenly divided, but with a start of 2.1 million Piers is a cinch to top a 700,000 viewership average for his first week.
via CNN press release:
2.099 Million Total Viewers Watched “Piers Morgan Tonight” on Monday, January 17 at 9 pm
CNN “Piers Morgan Tonight” – 2.099 million total viewers/521k adults 25-54
This represents a +219% increase compared to CNN’s 4th quarter average in total viewers (657k) and +206% more among adults 25-54 (170k)
FNC “Hannity” – 2.365 million total viewers/600k adults 25-54
MSNBC “The Rachel Maddow Show” – 1.112 total viewers/342k adults 25-54