“They have a short-term problem with ratings in America,” he added. “But you’ve got to keep it in perspective. There’s no doubt that CNN has had their butts kicked by Fox News and MSNBC in primetime. I would like to get to the point … where the butt-kicking is reversed a bit. I am absolutely confident we can.”

via – Live Feed.

Considering that CNN lost more primetime viewers than any other cable network in 2010, and the final year end 2010 primetime averages for the cable news networks were as follows:

  • Fox News: 2.03 million viewers; 502,000 adults 25-54
  • MSNBC: 771,000 viewers; 252,000 adults 25-54
  • CNN: 592,000 viewers; 173,000 adults 25-54

What do you think about Mr. Morgan’s chances in realizing his goal?

Posted by:TV By The Numbers

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