Speaking at the Nomura U.S. Media Summit, CBS Corp. President and CEO Les Moonves said he has “heard talk of huge numbers” even “AFC Championship-type” ratings for next season’s Ashton Kutcher debut on Two And A Half Men.
Leaving aside what “heard talk of” even means, one of Les’ primary public tasks is PR for his company, but that takes CEO PR to another level.
The 2011 AFC Championship game on CBS averaged 54.85 million viewers, and a 19.7 adults 18-49 rating.
My guess is only the second coming of Christ as a guest star on TAAHM is going to outdraw an AFC Championship game, and of course Les knows that.
What do you think?