dig-usa-jason-isaacs-anne-heche

via press release:

AUDIENCES DIG USA’S EPIC EVENT SERIES

 

THE MARCH 5 PREMIERE EPISODE OF ‘DIG’ GARNERED A COMBINED AUDIENCE OF 5.8 MM TOTAL VIEWERS WITH 2.2 MM IN 18-49 AND 2.6 MM IN 25-54

 

10pm Airing Watched by 3.8 MM Total Viewers, 1.3 MM 18-49 and 1.65 MM 25-54

 

 

New York, NY — March 10, 2015 — USA Network’s epic event series, DIG, opened strong, garnering a combined L3 audience of  5.8 MM total viewers,  2.2 MM in 18-49 and 2.6 MM in 25-54 – across a total of 3 airings on March 5.  The international murder mystery is executive produced by Tim Kring (“Heroes”) and Gideon Raff (“Homeland”), and stars Golden Globe nominee Jason Isaacs (“Awake”) and Anne Heche (“Save Me.”)

 

The L3  average of the premiere telecast of DIG (March 5, 10:00 PM – 11:30 PM) had a +105% lift in total viewers over LS results, with 3.8 MM; an +88% lift in A18-49 with 1.3 MM viewers; and a +107% lift in A25-54 with 1.6 MM viewers.  

 

The below chart shows the combined runs across all three plays on USA on Thursday March 5:

 

 Live+3

18-49

25-54

2+

10pm

1342

1648

3767

11:23pm

489

580

1287

12:47am

363

407

756

Total

2194

2635

5810

 

 

In total, a combined audience of almost 9MM tuned in for the premiere of Dig across USA and its sister networks, including Bravo, E!, Esquire and Oxygen from March 5- March 8.

 

DIG tells the story of a murder mystery set against the backdrop of modern day Jerusalem, a city shrouded in ancient intrigue.  When FBI agent Peter Connelly (Isaacs) takes a job stationed in Israel, he has no idea what is in store for him.  As he sets out to solve the murder of a young American, he soon finds himself embroiled in an international mystery that delves into the Holy Land’s darkest secrets.  What Peter discovers is a conspiracy thousands of years in the making that threatens to change the course of history.

 

The series also stars Alison Sudol (“Transparent”), David Costabile (“Breaking Bad”), Screen Actors Guild Award-winner Richard E. Grant (“Downton Abbey”), Golden Globe Award-winner Regina Taylor (“The Unit”), Emmy Award nominee Lauren Ambrose (“Six Feet Under”), Tony Award nominee Omar Metwally (“Non-Stop”) and  Ori Pfeffer (“World War Z”).

 

DIG is from Universal Cable Productions (UCP) and was developed by Keshet, in association with Gail Berman (“Buffy the Vampire Slayer”) of The Jackal Group and Gene Stein (“Deception”). Keshet’s Avi Nir (“Homeland”), Alon Shtruzman and Karni Ziv also serve as executive producers.

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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