Variety is reporting that Jesse Stone: Benefit of the Doubt will be the last of the Jesse Stone movies produced for CBS.

Our readers know that the Jesse Stone movies typically draw audiences of over 10 million viewers, but with tiny adults 18-49 ratings. Benefit of the Doubt on May 20 drew 12.93 million viewers, but just a 1.2 adults 18-49 rating.

The producer expressed surprise to Variety that “CBS was so wedded to those [younger] demographics”.

I’m expressing surprise that the producer was expressing surprise. Are the economics of broadcast primetime television unknown to him?

But considering our recent encounters with TV producers, perhaps I shouldn’t be quite so surprised.

Posted by:TV By The Numbers

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