Update 2: Elementary began at 11:11p ET – that’s 10 minutes later than 2003’s Alias which started at 11:01p and averaged the fewest viewers (17.4 million) for the post Super Bowl slot since the 1970s. Last year The Voice begain at 10:19p. Here are the post Super Bowl start and end times since 2003:
|THE VOICE- 2/5/12||NBC||10:19 PM||11:21 PM|
|GLEE- 2/6/11||FOX||10:39 PM||11:45 PM|
|UNDERCOVER BOSS-02/07/2010||CBS||10:13 PM||11:13 PM|
|OFFICE 2/1-02/01/2009||NBC||10:40 PM||11:40 PM|
|HOUSE SP-2/3-02/03/2008||FOX||10:38 PM||11:38 PM|
|CRIMINAL MINDS-SUPER BOWL-02/04/2007||CBS||10:26 PM||11:27 PM|
|GREY’S ANATOMY-02/05/2006||ABC||10:27 PM||11:28 PM|
|SIMPSONS-02/06/2005||FOX||10:44 PM||11:16 PM|
|SURVIVOR: ALL-STARS PREM-02/01/2004||CBS||10:52 PM||11:58 PM|
|ALIAS SPECIAL-1/26-01/26/2003||ABC||11:01 PM||12:01 AM|
Update: The 49ers comeback fell short and despite failing at the opportunity to take the lead with less than two minutes remaining, it was a helluva ball game post power outage. Even with Elementary pushed completely out of primetime things could’ve been much worse for CBS.
Bad news for Elementary fans, but great news for Fan Excuse Bingo players. With the Baltimore Ravens up by a lopsided score of 28-6 with 13:22 still left in the third quarter, a power surge knocked power out in the New Orleans’s Super Dome, delaying the game ~34 minutes. While in the short term, I’m not sure the power outage wasn’t good news for CBS (at least for me, the freakish technical difficulties during our nation’s biggest sporting event were more interesting than the game itself), it definitely has the downside for the post-Super Bowl airing of Elementary which will start ~34 minutes later as a result.
Barring a tremendous comeback from the San Francisco 49ers, it’s a-worst-of-all-worlds nightmare for CBS (and 2nd half Super Bowl advertisers) — a lopsided game, with Elementary perhaps not starting until after primetime.