For those not keeping track, Reed Elsevier has been trying to unload Variety magazine for some time, and there have been stories during the process about several potential buyers who were deemed close to a deal, but it’s still up in the air.

Today comes the story in the NY Post that Penske Media Corp, owner of (among other internet sites) Nikki Finke’s, now has the inside track in the auction process.

Nikki seems to detest all the old line Hollywood media (Hollywood Reporter, Variety, LA Times) and they her in return, but slinging headlines and Tweets back and forth through the internet is all that’s gone on so far.

The hilarity that would ensue if Nikki Finke’s and Variety had the same corporate parent would be something to watch.

Make it happen!

Posted by:TV By The Numbers

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