I meant to write about this Monday night but got sidetracked, by of all things, Nielsen ratings!

In an SEC filing on Monday, Nielsen said it planned to raise 2.01 billion through an initial public offering, an increase to the $1.75 billion it said it was aiming for in June.

Nielsen was bought in 2006 by a group of private equity firms for $10 billion.  Nielsen plans to use the proceeds (which would be about $1.7 billion after the pay off the underwriters) to pay down debt.

The S-1 filing is worth a look for anyone interested in Nielsen’s business as well as budding Nielsen conspiracy theorists.  Be warned, it’s 270 pages and there’s a lot of boilerplate, but there’s some interesting info in there, too.

Posted by:TV By The Numbers

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