Nielsen Co. is preparing to once again be traded as a public company. The world’s largest media and marketing research company last week sent requests-for-proposals to top investment banks to underwrite an initial public offering (IPO) that could e worth as much as $21 billion

more details where that came from at MediaPost

We haven’t had a post in quite some time that would allow the Nielsen conspiracy theorists to vent their frustration, so I figure this one was as good as any.

Here’s some food for thought to get things going:

I’m sure their SEC registration document will allude to the revenue/profits derived from understating the TV ratings of only (and yet, all of) the shows that you like, while simultaneously overstating the ratings of all the TV shows that you hate.


Posted by:TV By The Numbers

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