via press release:


NEW YORK – August 30, 2011 – MSNBC continued to beat CNN in primetime among total viewers for the month of August 2011, according to data from Nielsen Media Research. MSNBC topped CNN by 15% among total viewers in Monday – Friday primetime (815,000 vs. CNN’s 708,000). MSNBC also topped CNN in the morning with “Morning Joe” ranking #2 among total viewers for the 5th consecutive month.

Following are MSNBC ratings highlights for August:

“Morning Joe” ranked #2 beating CNN’s “American Morning” among total viewers (438,000 vs. 283,000 CNN) and A25-54 (143,000 vs. 122,000). This is the 5th consecutive month “Morning Joe” has ranked #2 among total viewers, beating “American Morning” for the 5th straight month and HLN’s “Morning Express with Robin Meade” for the 20th consecutive month. Compared to August 2010, “Morning Joe” is up 21% in total viewers and 32% among A25-54.

At 7 p.m., “Hardball” topped CNN’s “John King USA” in both total viewers (696,000 vs. 531,000) and among A25-54 (178,000 vs. 173,000). Compared to August 2010, “Hardball” at 7 p.m. is up 24% in total viewers and 5% among A25-54. This is the 5th consecutive month “Hardball” has topped CNN in total viewers and the 3rd straight month beating CNN among A25-54.

At 8 p.m., MSNBC topped CNN for the 42nd consecutive month among total viewers. “The Last Word with Lawrence O’Donnell” beat CNN by 28% among total viewers (813,000 vs. CNN’s 637,000) for the month.

“The Rachel Maddow Show” beat CNN’s “Piers Morgan Tonight” at 9 p.m. for the month of August by 23% among total viewers (916,000 vs. 746,000) and by 22% among A25-54 (275,000 vs. 226,000), marking the 19th consecutive monthly win over CNN in total viewers. Compared to August 2010, Maddow is up 12% among total viewers and up 20% in A25-54.

“The Ed Show” at 10 p.m. topped “Anderson Cooper” on CNN in total viewers (769,000 vs. 760,000). Compared to MSNBC at 10 p.m. in August 2010, “The Ed Show” is up 37% in total viewers and 11% in A25-54.

MSNBC is #1 in delivering African American viewers (P2+) for the 19th consecutive month in M-Su Primetime.

Posted by:TV By The Numbers

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