via press release:
DISCOVERY’S LIFE IS WATCHED BY 33.8 MILLION VIEWERS
- LIFE reached 33.8 MILLION viewers.*
- Debut of LIFE on Discovery Channel (8-9 p.m. ET/PT) reached 11.8M viewers, nearly 2M more than the debut airing of Planet Earth (10.2 M). The 9 p.m. ET/PT premiere reached 11.5M viewers, 1.5M more than the premiere of Planet Earth (10M).
- Discovery’s premiere of LIFE (Sun, March 21, 8-10 p.m. ET/PT ) is the network’s most watched premiere sinceWalking with Dinosaurs and Raising the Mammoth in 2000.**
- LIFE averaged a 5.24 HH rating and delivered a gross average audience of 9.4M P2+ and 4.3M P25-54.**
*P2+ cume. 1 min.+ All simulcast and DSC telecasts (Prime and Latenight)
** Nielsen fast nationals simulcast average. GAA