via TV Land press release:



Wednesday’s Installment Reaches New Heights Posting Huge

Gains Over Recent Levels in Key Demos

New York, New York, August 27, 2009 – Wednesday night’s premiere of TV Land PRIME’s reality series, “How’d You Get So Rich?” averaged nearly 800,000 total viewers for last night’s 10 p.m. telecast, making it the most-watched episode of the season to date, according to Nielsen Media Research.  The telecast posted huge, triple-digit increases in rating and delivery among Adults 25-54 and Adults 40-54 in addition to total viewers over recent levels.  It also witnessed gains over its 9:30 p.m. lead-in among A25-54 and double-digit gains among women 25-54. The new series, starring the hilarious and often outrageous Joan Rivers, takes viewers on a journey to meet millionaires who worked hard and struck gold as she tours the most lavish and extravagant homes and introduces them to folks who made a lot of money in really interesting ways – the way only Joan can.

Wednesday’s “How’d You Get So Rich?” installment posted a 0.4/426,000 among A25-54, up a whopping +150% in rating and +148% in delivery versus the prior 4 week primetime average.  The network averaged 771,000 total viewers, up +117% over recent levels. Among the network’s core A40-54 audience, the premiere earned a 0.4/240,000, an increase of +153% in rating and delivery over recent levels in primetime.

The premiere telecast posted increases among men and women 25-54 over recent primetime levels. Among women, it scored a 0.5/247,000, up +109% in rating and +111% in delivery versus P4W primetime average. Among men the installment scored a 0.4/179,000, a triple digit increase of +218% in rating and +225% in delivery. “How’d You Get So Rich?” experienced appointment viewing as it lifted +8% among A25-54 over its 9:30 p.m. lead-in.

In “How’d You Get So Rich?,” Joan Rivers discovers how  some folks go from mowing lawns to living in lavish mansions, or from scrubbing toilets to collecting Bentleys.  Rivers introduces viewers to the inventor of the BillyBob Teeth, who grew up dirt poor, to the pioneer of the Infomercial who peddles goodies like Obama coins and “Mr. Mardi Gras” who still lives in the same house as he did when he came into his riches, to a Telecommunications tycoon who built an empire by starting out going door to door selling cordless phones – all of whom made their money in the most unexpected and interesting ways.

“How’d You Get So Rich?” is an original series from Mark Burnett Productions and Zoo Productions, Inc.  Mark Burnett, Barry Poznick and John Stevens serve as executive producers. Amy Rosenblum also serves as executive producer.

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About TV Land PRIME and TV Land

TV Land PRIME is TV Land’s prime time programming destination designed for people in their mid-forties and the exclusive home to the premieres of the network’s original programming, contemporary television series acquisitions and movies.  TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for consumers in their 40s and 50s.  Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 93 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products.  The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

Posted by:TV By The Numbers

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