via press release:
SPIKE TV RENEWS LIP SYNC BATTLE
FOR 20 NEW EPISODES
Ranks #1 In Timeslot With Adults 18-49 In All of Cable
Most Watched Original Series in Spike History
Delivered Over 107 Million Cross-Platform Streams in 3 Weeks
New York, NY, April 22, 2015 – “Lip Sync Battle” is a ratings and multiplatform superstar for Spike TV. As a result, the network has announced it will pick up another 20 episodes of the highly-rated critically-acclaimed series, debuting in 2016.
“Lip Sync Battle is a television and viral rock star for Spike,” proclaimed Kevin Kay, President, Spike. “We are thrilled to be renewing Lip Sync Battle whose success is a direct result of the brilliance and creativity of our producers, the brave performers, and of course the coolest new duo on television, LL COOL J and Chrissy Teigen.”
Through four episodes, “Lip Sync Battle” is the most-watched original series in network history, averaging 3 million viewers, and is the top-rated series in its timeslot in the coveted demographic of Adults 18-49 in all of cable. The series is a digital hit as well, amassing over 107 million video streams in three weeks, with the Anne Hathaway “Wrecking Ball” clip securing 14 million views alone.
Other ratings highlights include:
Across 50 airings (Spike, MTV & BET) between 4/2 and 4/19, “Lip Sync Battle” reached 33.1 million viewers (including 16.5 million women)
The highest rated series in network history with Adults 18-49
The most watched program of any kind in network history with women in all demos
Production details, location, and talent participating will be announced at a later date.
Spike TV’s “Lip Sync Battle” is hosted by LL COOL J and directed by Beth McCarthy-Miller (“Saturday Night Live,” “30 Rock”), is executive produced by Casey Patterson, Jay Peterson of Matador Content, John Krasinski, Stephen Merchant, and Eight Million Plus Productions.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.