NBA All Star 2014

The NBA All Star Game was Sunday’s most watched cable program delivering 7.5 million viewers and a 4.3 household rating, per Multichannel News.  e game was down 6 percent from last year’s 8 million viewers, but up from 6.9 million viewers in 2010, when it also competed head-to-head with the Olympics.

The All-Star Saturday Night coverage which included the Dunk Contest averaged 5.7 million viewers.

We’ll have more information about the game when the complete Sunday cable ratings are released on Wednesday.

Posted by:TV By The Numbers

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