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via press release:

OWN DELIVERS HIGHEST-RATED AND MOST-WATCHED QUARTER IN NETWORK HISTORY FOR Q3 2015

 

OWN Achieves Highest Quarterly Prime Rank in Network History (#18) in Key Women 25-54 Demo

 

OWN is #1 Cable Network on Tuesday Nights for Women

 

OWN is #1 Cable Network For African-American Women

 

LOS ANGELES – OWN: Oprah Winfrey Network delivered its highest-rated quarter (0.39 W25-54, up +30% vs. YAGO) and its most-watched quarter in network history (550,000 total viewers, up +24% vs. YAGO) in prime and total day in Q3 2015.  In prime, OWN ranked as the #18 ad-supported cable network for W25-54 – the network’s highest quarterly rank ever (up +11 spots vs. YAGO).  Additionally, OWN continued to rank as the #1 cable network on Tuesday nights for women and was the #1 cable network in prime for African-American women.

 

OWN’s quarterly ratings momentum were driven by several original series:

 

OWN recently delivered its most-watched night in network history (Tuesday 9/22) with the season finale of “The Haves and the Have Nots” (9 p.m.) earning 3.7 million viewers – the most-watched telecast in network history – and the season premiere of “If Loving You is Wrong” (10 p.m.) earning 2.9 million viewers.  For the quarter, “The Haves and the Have Nots” was Tuesday night’s #1 original cable series for W25-54 and primetime’s #1 original cable series among African-American women and total viewers.

 

On Saturday nights, “Iyanla: Fix My Life,” “Livin’ Lozada” and “Flex & Shanice” all ranked among the night’s top seven original series on ad-supported cable for W25-54.  Additionally, OWN had Saturday night’s top four original series on ad-supported cable among African-American women: “Iyanla: Fix My Life,” “Livin’ Lozada,” “Flex & Shanice” and “Oprah: Where Are They Now?.”  The most recent episode of “Oprah: Where Are They Now?” (9/26) delivered its highest W25-54 rating in over two years.  The season finales of “Flex & Shanice” and “Livin’ Lozada” (8/29) were the highest-rated episodes in series history for both shows.  The new season of “Iyanla: Fix My Life,” which premiered Sept. 19, is up +17% versus the prior season. 

 

On Friday nights, comedy series “For Better or Worse” from Tyler Perry was the night’s #1 original series on all of TV among African-American women and total viewers in Q3.  The series, which premiered Sept. 11, has delivered three consecutive weeks of over 1 million viewers.  The season average is up +42% vs. the prior season.

 

Source:  The Nielsen Company

 

About OWN: Oprah Winfrey Network

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel.  Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable.  Depth with edge.  Heart. Star power. Connection.  And endless possibilities.  OWN is a joint venture between Harpo, Inc. and Discovery Communications.  The network debuted on January 1, 2011 and is available in 85 million homes.  The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own andwww.press.discovery.com/us/own.

 

Posted by:TV By The Numbers

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