Last night’s 10pm airing of Mad Men, the second episode of the third season averaged 1.9 million viewers between 10:00p-11:02p in preliminary numbers.
Sure, that’s down from last week’s stellar numbers for the premiere that drew 2.769 million (final numbers) but the trend is still Mad Men’s friend for now. Last year’s season two premiere drew 2.06 million in its initial airing, but the first airing of the second episode fell to 1.33 million, so give or take, season three’s second episode is up 45% versus the second episode of season two. AMC has to be happy with that.
The combination of the 10pm, 11pm and 1am airing averaged 2.9 million total viewers, with the 10pm episode averaging 934,000 adults 18-49. On the night, across all three airings 1.3 million of the viewers were 18-49.