After months of hype, Wednesday’s premiere of Sharknado 3 tied an episode of Duck Dynasty and repeats of Family Guy with a 0.9 adults 18-49 rating. Though the film broke social media records, its ratings declined sharply from Sharknado 2. If Twitter always correlated with ratings, ABC Family and the CW would be the two highest rated networks on television.
Sharknado 3 fell 27 percent in viewers (2.8 million versus 3.9 million), and 33 percent in adults 18-49 (0.9 versus 1.3). However, it still more than doubled the ratings of the original Sharknado.
P2+ | A18-34 | A8-49 | A25-54 | ||||
Program | 000s | US AA | 000s | US AA | 000s | US AA | 000s |
SHARKNADO | 1369 | 0.3 | 209 | 0.4 | 566 | 0.5 | 617 |
SHARKNADO 2: SECOND ONE | 3870 | 1.0 | 661 | 1.3 | 1644 | 1.5 | 1760 |
SHARKNADO 3: OH HELL NO! | 2814 | 0.6 | 429 | 0.9 | 1102 | 1.0 | 1201 |
Vs. Sharknado 2 | -27% | -35% | -33% | -32% | |||
Vs. Sharknado 1 | 106% | 105% | 95% | 95% |