Though down a bit from last week’s episode in overall viewers, with the ad-centric adults 18-49, which matters much more,  it was up a bit.

Last night’s amazing 90 minute episode averaged 3.38 million and a 1.9 adults 18-49 rating, making it basic cable’s most watched show in primetime with adults 18-49.  Here are some more details via FX:

Sons of Anarchy was basic cable’s #1 ranked show in primetime (8-11P) among Adults 18-49 and Adults 25-54 on Tuesday night, delivering 2.50 million A18-49 (1.9 rating), 2.32 million A25-54 (1.87 rating) and 3.38 million total viewers (2.06 rating).

Last night’s 90-minute episode (10-11:30P) of SOA also ranked #1 for the night in basic cable in delivery of Men 18-49 (1.52 million, 2.32 rating), Men 25-54 (1.37 million, 2.23 rating), Women 25-54 (946,000, 1.51 rating), and Men 18-34 (821,000, 2.39 rating).

During the 10-11PM time period, Sons was the #1 show – broadcast and cable – in delivery of A18-34, M18-34 and M18-49.

Through 10 episodes of SOA’s second season, the series is averaging 2.54 million A18-49, 2.38 million A25-54, 1.33 million A18-34, and 3.62 million total viewers.  In calendar year 2009-to-date, SOA is basic cable’s #1 ranked scripted series in delivery of A18-49.  Compared to its season one average, Sons has posted increases of:

+74% – A18-49;  +75% – M18-49;  +72% – W18-49

+66% – A18-34;  +71% – W18-34;  +64% – M18-34

+79% – A25-54;  +82% – W25-54;  +77% – M25-54

+64% in total viewers

And my favorite Tweet of the day came from SOA creator and executive producer Kurt Sutter in regards to fan complaints about there being too many commercials (the episode had a 30 minute longer air time, but only ~13 minutes of more content, leading to a few more ads than normal):

To all you fucking whining about the commercials last night-90 minute ep is a seven act structure. More act breaks, more ads. It ain’t hbo.

I completely agree, of course, I have a DVR.  But even if I didn’t I think I’d find 13 extra minutes worth the 10% or so (over the whole 90 minutes) more commercials than normal.

Posted by:TV By The Numbers

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