Final broadcast primetime live + same-day ratings for Friday, March 10, 2017
A trio of Friday shows came down from their early ratings after factoring out pre-emptions for college basketball. CBS’ “Blue Bloods” (1.0 in adults 18-49) and NBC’s “Grimm” (0.7) and “Dateline” (1.0) all adjusted down a tenth of a point. The series finale of “The Vampire Diaries” maintained its initial 0.5 in the finals.
Upward adjustments in adults 18-49 are in blue; downward adjustments are in red.
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|8 p.m.||MacGyver (CBS)||1.0/4||7.73|
|Last Man Standing (ABC)||1.0/4||5.69|
|Rosewood (FOX) – R||0.4/2||1.74|
|The Vampire Diaries (The CW)||0.4/2||1.07|
|8:30 p.m.||Dr. Ken (ABC)||0.8/3||3.91|
|9 p.m.||Hawaii Five-0 (CBS)||1.1/5||9.20|
|Dateline (NBC) (9-11 p.m.)||1.0/4||4.71|
|Shark Tank (ABC) – R||0.9/4||4.01|
|The Vampire Diaries (The CW) – F||0.5/2||1.15|
|Sleepy Hollow (FOX)||0.4/2||1.74|
|10 p.m.||Blue Bloods (CBS)||1.0/4||9.36|
|Adults 18-49 rating/share||1.0/4||0.9/3||0.9/3||0.5/2||0.4/2|
|Total Viewers (millions)||8.76||4.46||4.21||1.11||1.74|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.