Final broadcast primetime live + same-day ratings for Friday, March 18, 2016
In addition to the expected adjustments for CBS’ live NCAA Tournament coverage, two other shows saw their ratings change from Friday’s fast nationals. “Shark Tank” adjusted down a tenth of a point in adults 18-49 to a 1.3 for ABC. NBC’s “Grimm” went the other way, adjusting up a tenth to a 1.0.
Night two of the NCAAs was better for CBS than night one, as some tighter games led to better ratings than in Thursday’s finals.
Upward adjustments in adults 18-49 are in green; downward adjustments are in red.
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|8 p.m.||NCAA Tournament (CBS) (7-9:49 p.m.)||1.5/7||4.96|
|Last Man Standing (ABC)||1.2/5||7.04|
|Sleepy Hollow (FOX)||0.8/3||2.83|
|Caught on Camera with Nick Cannon (NBC)||0.7/3||3.62|
|The Vampire Diaries (The CW) – R||0.2/1||0.58|
|8:30 p.m.||Dr. Ken (ABC)||1.0/4||5.23|
|9 p.m.||Shark Tank (ABC)||1.3/5||6.13|
|Second Chance (FOX)||0.5/2||1.91|
|The Originals (The CW) – R||0.1/1||0.48|
|9:30 p.m.||NCAA Tournament (CBS) (9:49-11 p.m.)||1.8/7||5.65|
|10 p.m.||20/20 (ABC)||1.2/4||5.39|
|Adults 18-49 rating/share||1.6/6||1.2/4||0.9/3||0.7/2||0.2/1|
|Total Viewers (millions)||5.17||5.88||4.33||2.37||0.53|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.