The “Sharknado” franchise has reached the point of diminishing ratings returns.
Sunday’s premiere of “Sharknado 5: Global Swarming” on Syfy drew a 0.6 rating among adults 18-49 and 1.89 million viewers. That’s down from 0.8 and 2.77 million viewers for “Sharknado 4” last year and the second-lowest premiere numbers of the series so far, ahead of only the first movie.
To be fair, a 0.6 and 1.89 million viewers is also way above Syfy’s usual primetime average, so the drop is not likely a death knell for the series.
Elsewhere Sunday, “Game of Thrones” had its most-watched episode ever at 10.17 million viewers, topping the 10.11 million for the Season 7 premiere. The episode’s 4.6 rating in the 18-49 demographic was the show’s second-best ever, a tenth behind the premiere.
“Rick & Morty” (1.3) stayed strong for Adult Swim. So did HBO’s “Ballers” (1.1) and “Insecure” (0.6), though both were down a bit from the previous week’s series highs. “Life of Kylie” premiered to a 0.5 on E!, off a bit from the typical numbers for “Keeping Up with the Kardashians.” “Power” held steady for Starz at 0.8.
T0p 25 original cable shows among adults 18-49 for Sunday, Aug. 6, 2017
|Show||Net||Time||Total Viewers (000s)||18-49 rating|
|GAME OF THRONES||HBO||9:02 PM||10,167||4.6|
|RICK & MORTY||ADULT SWIM||11:30 PM||2,313||1.3|
|LAST WEEK TONIGHT||HBO||11:02 PM||1,746||0.7|
|NASCAR CUP SERIES RACE||NBCSN||3:28 PM||3,250||0.6|
|SHARKNADO 5||SYFY||8:00 PM||1,887||0.6|
|90 DAY FIANCE: HAPPILY EVERY AFTER||TLC||8:00 PM||1,667||0.5|
|LIFE OF KYLIE||E!||9:00 PM||1,115||0.5|
|LIFE OF KYLIE||E!||9:30 PM||1,083||0.5|
|NAKED AND AFRAID||DISCOVERY||10:00 PM||1,553||0.5|
|NASCAR CUP SERIES START||NBCSN||3:00 PM||2,542||0.5|
|FOOD NETWORK STAR||FOOD||9:00 PM||1,854||0.5|
|SHAHS OF SUNSET||BRAVO||8:00 PM||1,179||0.5|
|THE STRAIN||FX||10:00 PM||1,169||0.4|
|FOOD NETWORK STAR SPECIAL||FOOD||8:00 PM||1,564||0.4|
|ISLAND HUNTERS||HGTV||10:00 PM||1,833||0.4|
|BEACHFRONT BARGAIN HUNT||HGTV||8:00 PM||1,902||0.4|
|90 DAY FIANCE: BEFORE 90||TLC||9:03 PM||1,305||0.4|
|DECKER: MINDWIPE||ADULT SWIM||12:00 AM||861||0.4|
|MLB SUNDAY NIGHT||ESPN||8:00 PM||1,605||0.4|
|ISLAND HUNTERS||HGTV||10:30 PM||1,800||0.4|
|CARIBBEAN LIFE||HGTV||9:30 PM||1,885||0.4|
Source: The Nielsen Company.