Final broadcast primetime live + same-day ratings for Sunday, Aug. 28, 2016

Sunday’s “Big Brother” ratings adjusted up from the early ratings to the finals. The episode finishes with a 2.1 rating in adults 18-49, tying its season high.

NBC’s NFL preseason game also adjusted up, ending with a 1.8. Several reruns on CBS and FOX adjusted down. ABC’s “WE Day” special is not included in the final nationals and thus not part of the network average; its fast national number is noted with an asterisk.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. NFL overrun (FOX) 1.7/7 5.50
60 Minutes (CBS) 0.9/4 7.99
The Timeline: Peyton Manning 2013 (NBC) – S 0.7/3 2.67
WE Day (ABC) – S 0.3/1* 1.86
7:30 p.m. The Simpsons (FOX) – R 1.1/5 2.84
8 p.m. Big Brother (CBS) 2.1/8 6.76
NFL Preseason Football (NBC) (8-11 p.m.) 1.8/7 6.13
The Simpsons (FOX) – R 1.1/4 2.57
Celebrity Family Feud (ABC) 1.0/4 5.74
8:30 p.m. Brooklyn Nine-Nine (FOX) – R 0.7/2 1.70
9 p.m. The $100,000 Pyramid (ABC) – F 1.0/4 5.65
Family Guy (FOX) – R 0.8/3 1.97
Madam Secretary (CBS) – R 0.4/2 3.20
9:30 p.m. The Last Man on Earth (FOX) – R 0.6/2 1.45
10 p.m. Match Game (ABC) 0.9/4 4.77
BrainDead (CBS) 0.3/1 2.31


Network averages:

Adults 18-49 rating/share 1.5/5 1.0/4 0.9/3 1.0/4
Total Viewers (millions) 5.26 2.67 5.06 5.39


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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