Final broadcast primetime live + same-day ratings for Sunday, Feb. 5, 2017

Here are the final numbers from Super Bowl Sunday, which include expected upward adjustments in adults 18-49 for FOX’s coverage of the game and postgame show. Super Bowl LI finishes with a 37.1 in adults 18-49 and 111.32 million viewers, off ever so slightly from 37.7 and 111.86 million last year.

Upward adjustments in adults 18-49 are in blue; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. Super Bowl LI (FOX) (6:37-10:35 p.m.) 37.1/79 111.32
America’s Funniest Home Videos (ABC) – R 0.3/1 1.75
60 Minutes (CBS) 0.2/1 2.27
Movie: Safe Haven (NBC) (7-9 p.m.) 0.2/1 1.24
8 p.m. America’s Funniest Home Videos (ABC) – R 0.5/1 2.25
NCIS (CBS) – R 0.3/1 2.91
9 p.m. NCIS: New Orleans (CBS) – R 0.4/1 3.16
Shark Tank (ABC) – R 0.4/1 1.40
Movie: Ride Along (NBC) (9-11 p.m.) 0.4/1 1.34
10 p.m. NCIS: Los Angeles (CBS) – R 0.5/1 3.62
Shark Tank (ABC) – R 0.4/1 1.69
10:30 p.m. Super Bowl postgame (FOX) (10:35-11 p.m.) 21.8/55 61.08
11 p.m. 24: Legacy (FOX) – P 6.1/22 17.58

 

Network averages:

FOX CBS ABC NBC
Adults 18-49 rating/share 30.2/67 0.4/1 0.4/1 0.3/1
Total Viewers (millions) 90.01 2.99 1.77 1.29


Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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