Oscars fall 25% in adults 18-49: Sunday final ratings

Final broadcast primetime live + same-day ratings for Sunday, March 4, 2018

We already knew the Oscars pulled in their smallest TV audience since total-viewer measurement began. Sunday’s final numbers show just how much the show was down year to year.

ABC’s 26.54 million viewers was down 19 percent vs. the 32.94 million who tuned in for the 2017 awards. The decline was steeper among adults 18-49: The 6.8 rating for the show was down 25 percent from last year’s 9.1.

FOX’s Billy Graham special was not included in the final ratings. Its fast national numbers are noted with asterisks below.

Upward adjustments in adults 18-49 are in blue; downward adjustments are in red.

Time Show Adults 18-49 rating/share
Viewers (millions)
7 p.m. Oscars Opening Ceremony: Live from the Red Carpet (ABC) – S 2.7/11 11.57
60 Minutes (CBS) 0.8/3 6.59
Dateline (NBC) 0.6/3 4.09
Billy Graham: An Extraordinary Journey (FOX) – S 0.5/2* 2.86*
8 p.m. The Oscars (ABC) (8-11:54 p.m.) 6.8/24 26.54
Movie: Furious 7 (NBC) (8-11 p.m.) 0.6/2 2.29
The Simpsons (FOX) – R 0.5/2 1.48
NCIS (CBS) – R 0.4/2 4.24
8:30 p.m. Ghosted (FOX) – R 0.4/1 1.00
9 p.m. Family Guy (FOX) – R 0.5/2 1.21
Bull (CBS) – R 0.4/1 3.90
9:30 p.m. LA to Vegas (FOX) – R 0.4/1 1.02
10 p.m. NCIS: Los Angeles (CBS) – R 0.4/1 3.53

 

Network averages:

ABC NBC CBS FOX
Adults 18-49 rating/share 6.0/21 0.6/2 0.5/2 0.4/1
Total Viewers (millions) 19.87 2.74 4.57 1.18

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.