Final broadcast primetime live + same-day ratings for Sunday, October 28, 2018

Both of Sunday’s major primetime sports broadcasts adjusted up from the preliminary adults 18-49 ratings to the finals this morning. NBC’s “Sunday Night Football” broadcast rose from its initial 4.0 to a 4.5, and FOX’s broadcast of the World Series finale adjusted up from a 3.9 to a 4.4.

NBC’s “Football Night in America” (1.4) and ABC’s “Shark Tank” (0.7) both ticked up as well, while FOX’s NFL Overrun (5.9), “The OT” (4.8), and NBC’s “SNF Pregame” (2.9) all adjusted down.

Upward adjustments in adults 18-49 are in blue, downward adjustments are in red.

Time Show Adults 18-49 rating/share Viewers (millions)
7 p.m. NFL Overrun (FOX) 5.9/25 19.49
60 Minutes (CBS) 0.8/3 7.97
America’s Funniest Home Videos (ABC) 0.8/3 4.86
7:30 p.m. The OT (FOX) (7:49-8 p.m.) 4.8/21 15.74
Football Night in America (NBC) (7:30-8:14 p.m.) 1.4/6 4.70
8 p.m. 2018 World Series (FOX) (8-11 p.m.) 4.4/17 16.27
SNF Pregame (NBC) (8:14-8:23 p.m.) 2.9/12 9.54
God Friended Me (CBS) 0.7/3 6.94
Dancing with the Stars: Juniors (ABC) 0.7/3 4.06
Supergirl (The CW) 0.4/2 1.28
8:30 p.m. NFL Football (NBC) (8:23-11 p.m.) 4.5/17 14.09
9 p.m. NCIS: Los Angeles (CBS) 0.8/3 7.19
Shark Tank (ABC) 0.7/3 3.26
Charmed (The CW) 0.3/1 1.13
10 p.m. Madam Secretary (CBS) 0.6/3 5.56
The Alec Baldwin Show (ABC) 0.3/1 1.50


Network averages:

Adults 18-49 rating/share 4.9/21 2.6/10 0.7/3 0.6/3 0.4/2
Total Viewers (millions) 16.94 8.26 6.92 3.42 1.21


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

Alex Welch has been writing for TV by the Numbers since January 2016. In his off time he enjoys rewatching old episodes of Game of Thrones and unironically singing along to ABBA. Every now and then, he even does them at the same time. He lives in Los Angeles.

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