Final broadcast primetime live + same-day ratings for Sunday, Oct. 29, 2017

A pair of CBS shows adjusted down from Sunday’s early ratings to the finals after factoring out lat-ending NFL games in a few cities. “60 Minutes” (1.2 in adults 18-49) came down three tenths of a point, and “Wisdom of the Crowd” adjusted down a tenth.

FOX’s World Series coverage, which extended way past primetime in most of the country, comes in at 18.94 million viewers and 5.3 in adults 18-49 in the finals. “Sunday Night Football” finishes with 13.86 million viewers and 4.8 in the 18-49 demo for NBC.

Note: Final numbers for FOX’s NFL overrun weren’t available. Its fast national ratings are noted with an asterisk in the chart below and aren’t included in the network average.

Upward adjustments in adults 18-49 are in blue; downward adjustments are in red.

Time Show Adults 18-49 rating/share
Viewers (millions)
7 p.m. NFL overrun (FOX) (7-7:41 p.m.) 7.0/25* 23.62*
Football Night in America (NBC) (7:30-8:30 p.m.) 2.2/8 6.61
60 Minutes (CBS) 1.2/5 11.27
The Toy Box (ABC) 0.4/2 2.01
7:30 p.m. The OT (FOX) (7:41-8 p.m.) 4.3/16 13.60
8 p.m. World Series Game 5 (FOX) (8 p.m.-1:15 a.m.) 5.3/17 18.94
Wisdom of the Crowd (CBS) 0.7/3 6.76
It’s the Great Pumpkin, Charlie Brown (ABC) – R 1.0/3 3.46
8:30 p.m. Sunday Night Football (NBC) (8:30-11:30 p.m.) 4.8/15 13.86
9 p.m. Shark Tank (ABC) 0.9/3 3.51
NCIS: Los Angeles (CBS) 0.8/3 7.50
10 p.m. Shark Tank (ABC) 0.9/3 3.18
Madam Secretary (CBS) 0.6/2 5.83


Network averages:

Adults 18-49 rating/share 5.2/17 4.2/13 0.8/3 0.8/3
Total Viewers (millions) 18.62 12.05 7.84 3.04


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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