Broadcast primetime live + same-day ratings for Friday, March 16, 2018
The numbers for Friday:
|Time||Show||Adults 18-49 rating/share||
|8 p.m.||NCAA Tournament (CBS)||1.2/5||4.79|
|Masterchef Junior (FOX)||0.9/4||3.39|
|Once Upon a Time (ABC)||0.5/2||2.55|
|Dynasty (The CW)||0.1/1||0.68|
|9 p.m.||NCAA Tournament (CBS)||1.2/5||4.74|
|9-1-1 (FOX) – R||0.6/3||2.63|
|Agents of SHIELD (ABC)||0.5/2||2.14|
|Jane the Virgin (The CW)||0.2/1||0.62|
|10 p.m.||NCAA Tournament (CBS)||1.1/4||3.84|
CBS easily led the Friday ratings this week. Its 3-hour coverage of the NCAA tournament scored a 1.2 average rating in adults 18-49 with 4.46 million viewers. On FOX, “MasterChef Junior” was able to maintain its previous 0.9 once again.
Both “Blindspot” (0.6) and “Taken” (0.5) were even with last week for FOX. “Dateline” rounded out the night on the network with a 0.6. The CW’s “Jane the Virgin” held steady with another 0.2. However, following its move to Friday nights last week, “Dynasty” fell one-tenth to a 0.1.
Similarly, ABC’s “Agents of SHIELD” took a minor hit, falling one-tenth from a 0.6 to a 0.5. “Once Upon a Time” held steady with a 0.5 for the second week in a row.
|Adults 18-49 rating/share||1.2/5||0.8/3||0.6/3||0.5/2||0.2/1|
|Total Viewers (millions)||4.46||3.01||3.84||2.60||0.65|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company