Masked Scheduler's Ratings Smackdown

The networks are going to have a lot of ‘splaining to do this Upfront. I'm going to give it some thought.
Here's some stuff from the Masked Mailbox:
JU asks: "How about 'The Apprentice'? Do you think NBC is done with that franchise forever?"
Well you never say never in this business. They would need to find a new "boss." Arnold was perfect, and that didn't work out so well. I have no inside knowledge, but at the least they will rest it for a while.
NBC is doing quite well right now, and this version of "The Apprentice" is not the one I thought would do serious damage to "American Idol" had NBC chosen to go head-to-head.
NBC will also have to consider how the wrath of the president would manifest itself if they publicly canceled the show.
Bob Bain was an executive at FOX in the Alternative Department and has gone on to a successful career as a producer. He sent me the following:
"Hey, I read your blog this morning on Darnell. You might not remember, but he had me and [Mike] Fleiss doing "I want a Divorce," where couples would put their marital assets up and play for them in a game show.
"[Sandy] Grushow [who was president of FOX Entertainment at the time] had a cow and canceled it in development. I think it needs to be on your outrageous list."
It's on the list! And I remember that!
Here's another gem that I don't believe we ever aired, or if we did, aired in late night on Saturday. One day Mike Darnell called me into his office, and there was Chris Cowen, who brought us "Temptation Island." Mickey handed me a pitch Chris had brought in. On the cover were some scantily clad attractive women, and the title was "Amazon Women Rule the World." I didn't even bother to open the presentation. I simply asked, "When do we start?"
On an island, strong women had men doing their bidding and every week would be an elimination ceremony. I don’t remember what the point of it all was, but it felt like a Russ Meyer version of "Survivor."
We ordered it, but some higher-ups felt it was too exploitative and it should be more of a "social experiment" ... the kiss of death for a reality show.
I remember watching the first episode. The ceremony at the end was cool, but the rest of the show was pretty boring and never made it to the primetime schedule. I'm not proud of any of this. I was as big a ratings whore as anyone. I pitched Darnell a "Wall of Sound" episode of "American Idol" with Phil Spector appearing on a TV screen as a guest judge from prison. Top that!
Last night's sked was mostly Prestige TV:
- Mets/Phillies
- "Monday Night Raw" (USA, live)
- "Better Call Saul" (AMC, L+SD) Welcome back!!!!!
- "The Americans" (FX, screeners of next two episodes) This show is soooooo good. You should all watch it.
Twitter is @maskedscheduler. Email, try

Broadcast primetime live + same-day ratings for Monday, April 10, 2017

The numbers for Monday hold few surprises:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 2.0/8 9.75
Dancing With the Stars (ABC) (8-10 p.m.) 1.5/6 10.14
Kevin Can Wait (CBS) 1.1/5 6.07
24: Legacy (FOX) 0.8/3 3.18
Supergirl (The CW) – R 0.2/1 0.91
8:30 p.m. Man with a Plan (CBS) 1.0/4 5.36
9 p.m. Superior Donuts (CBS) 1.0/4 5.11
APB (FOX) 0.6/2 2.85
Penn & Teller: Fool Us (The CW) – R 0.2/1 0.86
9:30 p.m. 2 Broke Girls (CBS) 1.0/4 4.67
10 p.m. Scorpion (CBS) 1.0/4 6.27
Taken (NBC) 0.8/3 4.39
Quantico (ABC) 0.6/2 2.88


Monday was a pretty steady night for the broadcast networks, for good and ill.

“Dancing With the Stars” (1.5 rating among adults 18-49) was steady week to week for ABC, as was. “Quantico,” which matched last week’s o.6.

“The Voice” led the night with a 2.0, down a tenth from last week’s fast nationals (it adjusted up in the finals). “Taken” (0.8) also came down a tenth vs. its preliminary numbers a week ago.

CBS’ comedies were all even with their last episodes, but “Scorpion” (1.0) fell a tenth of a point. FOX’s “24: Legacy” (0.8) and “APB” (0.6) matched their numbers from last week. The CW aired repeats.

Network averages:

Adults 18-49 rating/share 1.7/6 1.2/5 1.0/4 0.7/3 0.2/1
Total Viewers (millions) 7.96 7.72 5.63 3.01 0.88


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“Jimmy Kimmel Live”: 0.5/3, 1.8/5

“The Tonight Show Starring Jimmy Fallon” – R: 0.5/3, 1.8/5

“The Late Show with Stephen Colbert” – R: 0.3/2, 1.8/5

12:35 a.m.

“Nightline”: 0.3/2, 1.2/4

“Late Night with Seth Meyers” – R: 0.3/2, 1.0/4

“The Late Late Show with James Corden” – R: 0.2/1, 0.9/3

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

  • 24: Legacy Episode 11 Ratings - 24 Spoilers

    […] ShowBuzz Daily SpoilerTV TV By The Numbers TV Series […]


  • ‘The Voice,’ ‘Dancing With the Stars,’ ‘Kevin Can Wait’ adjust up: Monday final ratings – TV By The Numbers by

    […] three top-rated shows among adults 18-49 all rose a little from their initial ratings to the finals. “The Voice” (2.1), “Dancing With the Stars” (1.6) and […]


  • ‘The Voice,’ ‘Dancing With the Stars,’ ‘Kevin Can Wait’ adjust up: Monday final ratings ‹ Bully Pulpit

    […] three top-rated shows among adults 18-49 all rose a little from their initial ratings to the finals. “The Voice” (2.1), “Dancing With the Stars” (1.6) and “Kevin Can Wait” […]


blog comments powered by Disqus