Masked Scheduler's Ratings Smackdown

Solid night for the realty franchises.
"APB" is the second network series about a rich businessman who thinks he can fix the problems in either medicine or law enforcement to flop this season. Hmmmmmm.
"24: Legacy" looking more and more like a missed opportunity. "Prison Break" on the runway.
So, as promised, here's another tale of how a very successful show got its name.
I have often talked about what I call "colonized hits," which is a way for a broadcast network to reduce the cost of failure by, in essence, cloning a successful show. CBS has the "NCIS" franchise (and "CSI" before that) and NBC is currently giving every profession in Chicago its own show. They even tried to colonize "The Apprentice." Even AMC has gotten into the game with its pretty awful "Walking Dead" series "Fear the Walking Dead."
Probably the Granddaddy of the colonized series was "Law & Order," but it almost never happened.
Towards the end of my time at NBC Dick Wolf came to us with a pitch for another crime series set in New York City. It came with a rather provocative title: "Sex Crimes." We didn’t know all the details but it was Dick Wolf, who had given us one of the most durable series on our network.
We picked it up to series on the pitch and did not have a script. As excited as we were about the show, our sales peeps were not very happy with the title and made it clear to us that they would have a difficult time selling a show called "Sex Crimes."
This became a big point of contention, but we in Entertainment stood our ground until the script finally came in.
"In the criminal justice system, sexually based offenses are considered especially heinous. In New York City, the dedicated detectives who investigate these vicious felonies are members of an elite squad known as the Special Victims Unit."
That was on the first page of the script. Until then I had no idea of said unit.
We got together after reading the script and I suggested that there might be a compromise title. Why don't we take advantage of the "Law & Order" franchise and call the show "Law & Order: Special Victims Unit" or SVU for short. A colonized hit was born.
It's those small things that can make a big difference in the success of a show AND a network.
Tomorrow: "Mad About You"
Last night’s schedule:
- "Monday Night Raw" (USA, live) That Big Show/Braun Strowman match to close the show was surprisingly impressive.
- "The Good Fight" (CBS L+1) uhhhhhhh no
- "24: Legacy" (FOX L+SD)
- "Jane the Virgin" (CW, live) because it’s that good.
I’m on Twitter @maskedscheduler
Send questions or comments to masked.scheduler@gmail.com
I have a long post on "Law & Order" on my blog REVENGE OF THE MASKED SCHEDULER at maskedscheduler.com.

Broadcast primetime live + same-day ratings for Monday, Feb. 20, 2017

The numbers for Monday feature an uptick for a season finale and improved ratings for the night’s No. 1 show:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Bachelor (ABC) (8-10 p.m.) 2.5/8 7.88
Kevin Can Wait (CBS) 1.4/5 7.29
American Ninja Warrior All-Stars (NBC) (8-10 p.m.) – S 1.4/5 5.19
24: Legacy (FOX) 1.0/4 4.40
Supergirl (The CW) 0.7/3 2.24
8:30 p.m. Man with a Plan (CBS) 1.3/5 6.69
9 p.m. Superior Donuts (CBS) 1.2/4 6.68
APB (FOX) 0.8/3 3.79
Jane the Virgin (The CW) 0.4/1 1.10
9:30 p.m. 2 Broke Girls (CBS) 1.2/4 5.78
10 p.m. Scorpion (CBS) 1.2/4 7.14
Timeless (NBC) – F 0.9/3 3.34
Quantico (ABC) 0.7/3 2.57

 

“The Bachelor” sent Nick Viall on hometown dates Monday and came away with a season high in the ratings for ABC. The show scored a 2.5 among adults 18-49, topping last week by 0.1 and leading the night by a wide margin. “Quantico” is currently even with last week’s preliminary 0.7 (it adjusted down in the finals).

The season finale of “Timeless” on NBC delivered gains on the previous couple of weeks. It scored a 0.9, up from 0.7 last week. It got some help from its lead-in, “American Ninja Warrior All-Stars” (1.4), which was half a point better than the “Celebrity Apprentice” finale a week ago.

FOX’s “24: Legacy” (1.0) and “APB” (0.8) each fell two tenths of a point from last week. “Supergirl” (0.7) was off a tenth for The CW, but “Jane the Virgin” equaled last week’s o.4. “Scorpion” and “2 Broke Girls” were steady for CBS, but “Kevin Can Wait” (1.4, -0.1), “Man with a Plan” (1.3, -0.1) and “Superior Donuts” (1.2, -0.2) all slipped some.

Network averages:

ABC CBS NBC FOX CW
Adults 18-49 rating/share 1.9/6 1.2/4 1.2/4 0.9/3 0.6/2
Total Viewers (millions) 6.11 6.79 4.57 4.10 1.67

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7

“The Tonight Show Starring Jimmy Fallon” – R: 0.5/3, 1.7/4

“Jimmy Kimmel Live” – R: 0.4/2, 1.5/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.0/4

“The Late Late Show with James Corden” – R: 0.3/2, 1.1/4

“Nightline”: 0.2/2, 0.9/3

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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