Masked Scheduler's Ratings Smackdown

Two FOX Sports questions today. First, BS ponders:
"Should FOX have aired the Westminster Dog Show on their main network with their regular shows being in repeats against the Olympics? It would have been good counterprogramming, like the Kitten Bowl and Puppy Bowl are against the Super Bowl. It could have simulcast on FSN if they still needed it, like the NFL Network simulcast 'Thursday Night Football' with CBS and NBC."
I don't think that 21st Century Fox can decide whether it airs the Westminster Dog Show on the broadcast network of on FS1. I think the deal is made between FOX Sports and the organization to air it on the sports channel. If the deal was for the network, there would be a different arrangement and it would be a more expensive license fee. It is important for FOX Sports to build up its cable sports channels, and this event (which I do not believe has ever aired on broadcast) has real value on FS1.
If it was to have aired on FOX, I do not believe that they would have "thrown it away" against the Olympics; they would have tested it out in a way to see if it should become an annual broadcast event.
***
Here's another FOX Sports question from GP, who writes:
"Good job calling that FOX would acquire the rights to 'Thursday Night Football'! As FOX moves in the direction of adding more sports to their primetime lineup, I had a couple of questions regarding their MLB deal.
"1) Could FOX choose to broadcast the entire MLB postseason in primetime throughout October and then start their fall season in November when the World Series ends? It seems like that would give them a big ratings boost to start the season and then all their shows could air without breaks or reruns.
"2) Could FOX move in the direction of airing more MLB games during the summer, and if so, could local affiliates decide to air their local team's games instead of FOX just airing one game nationally?"
Right now, FOX shares the MLB postseason with Turner Sports. FS1 shares the divisional round and the League Championship Series with Turner, and the World Series airs in primetime on FOX. When I started scheduling at FOX, we had all of the post-season, and it was a nightmare for the reasons that you see as a positive. We never recovered from the virtually four-week disruption to our schedule. In addition to the erratic start to several shows, the possibility of rainouts also wreaked havoc with our shows.
When I moved into the senior strategist role at FOX, we had a situation once with a rain delay on an afternoon League Championship game that completely demolished an episode of "The X Factor." It's not fun.
In addition, the baseball audience is a borrowed audience: Most promotion in baseball was not hitting the FOX audience, and the baseball audience was not likely to be receptive to the shows.
Regarding the summer baseball schedule, FOX airs games on Saturday night and they are not national games but made up of several regional games that all carry the same network commercial load. The rating is an aggregate of all the games. This already generates a larger audience than if we ran one national game.
My email is masked.scheduler@gmail.com, so ask away. You can follow me on Twitter @maskedscheduler.

Broadcast primetime live + same-day ratings for Monday, Feb. 26, 2018

The numbers for Monday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. The Voice (NBC) (8-10 p.m.) – P 2.7/10 12.22
The Bachelor (ABC) (8-10 p.m.) 1.8/7 6.49
Kevin Can Wait (CBS) 1.0/4 6.05
Lucifer (FOX) 0.8/3 3.20
Legends of Tomorrow (The CW) 0.4/2 1.52
8:30 p.m. Man with a Plan (CBS) 1.0/4 5.86
9 p.m. Superior Donuts (CBS) 0.9/3 5.13
The Resident (FOX) 0.8/3 3.85
iZombie (The CW) – P 0.3/1 1.01
9:30 p.m. Living Biblically (CBS) – P 0.8/3 5.00
10 p.m. Good Girls (NBC) – P 1.5/6 5.98
The Good Doctor (ABC) 1.3/5 7.78
Scorpion (CBS) 0.8/3 5.00

 

NBC continued its winning streak on the first night after the Olympics, with “The Voice” topping its fall premiere and “Good Girls” getting off to a solid start.

“The Voice” led the night with a 2.7 rating among adults 18-49, 0.1 better than its fall debut. “Good Girls” premiered to a 1.5, 0.2 better than “The Brave” in the fall and tops in its hour. It beat ABC’s “The Good Doctor” (season low 1.3) by two tenths of a point.

“The Bachelor” improved by a tenth vs. last week with a 1.8 for ABC, but CBS and FOX were both down from their last pre-Olympics nights. “Living Biblically” debuted with a modest 0.8 on CBS, in line with “9JKL’s” average in the timeslot. “Kevin Can Wait” (1.0, -0.2), “Man with a Plan” (1.0, -0.1) and “Superior Donuts” (0.9, -0.1) all dipped, while “Scorpion” was steady at 0.8.

FOX’s “Lucifer” slid two tenths to 0.8, and “The Resident” (also 0.8) fell three tenths from its last episode.

At The CW, “iZombie” premiered to a 0.3, in line with its average last season but down a tenth from its 2017 premiere. “Legends of Tomorrow” was steady at 0.4.

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 2.3/9 1.6/6 0.9/3 0.8/3 0.4/2
Total Viewers (millions) 10.14 6.92 5.34 3.52 1.26

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.1/6

“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7

“Jimmy Kimmel Live” – R: 0.5/3, 1.9/5

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.3/5

“Nightline”: 0.3/2, 1.2/4

“The Late Late Show with James Corden”: 0.3/2, 1.1/4

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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