Masked Scheduler's Ratings Smackdown

Props to ABC for the effort. That was a big gamble especially coming out of the audience delivered by the Oscars. Hope there’s a payoff in other ways.
"Taken" should be around a 1.2 next week.
"Doubt" was one of three pilots that made my head hurt when I screened it back in May. My brain kept screaming "WHY?????" but I persevered and tried to get through it hoping that there was a reason for it being.
"Doubt" also appeared in that netherworld of late February/March launches of shows, developed over a year ago, that a network forgot about and was somewhere in the back of the creative refrigerator. Network execs have generally moved on to some shiny new objects then.
January is the sweet spot for launching a new series. There is a sense of renewal and excitement. Several of your favorite shows are returning and you may be up for checking something new out.
As long as networks overdevelop or pick up shows for all the wrong reasons there will be other "Doubt"s; so kudos to CBS for the quick response. Also remember, "Doubt" was leading into their network affiliate news, so why have that fight?
CBS All Access now has a worthy companion to "The Good Fight."
Yesterday’s schedule:
- "The Walking Dead" (AMC, L+1) A Eugene episode? Really?
- "Monday Night Raw" (USA, L+SD) A "Go Home" episode.
- "Girls" (HBO, L+1) I wanted to know what all the noise was about and it paid off. Recommended even if you're not a fan of the show.
"The Goldbergs" (ABC L+5)
Have a pretty big logjam on the old DVR.
On Twitter @maskedscheduler
Questions or comments: masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Monday, Feb. 27, 2017

The numbers for Monday include a decent return for “The Voice” and a so-so premiere for the new show leading out of it:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) (8-10 p.m.) – P 3.1/11 12.99
The Bachelor (ABC) 2.4/8 7.70
The Big Bang Theory (CBS) – R 1.3/5 7.37
24: Legacy (FOX) 1.0/4 3.97
Supergirl (The CW) 0.7/3 2.16
8:30 p.m. Man with a Plan (CBS) 1.2/4 6.62
9 p.m. Superior Donuts (CBS) 1.2/4 6.40
APB (FOX) 0.8/3 3.39
When We Rise (ABC) (9-11 p.m.) – P 0.7/3 2.95
Jane the Virgin (The CW) 0.3/1 0.94
9:30 p.m. 2 Broke Girls (CBS) 1.2/4 5.73
10 p.m. Taken (NBC) – P 1.6/6 7.44
Scorpion (CBS) 1.1/4 6.81

 

“The Voice” put up solid ratings with its premiere Monday night, although the show was down a bit from recent seasons. It delivered a 3.1 rating among adults 18-49, which was easily the best of the night but was down from both its fall debut (3.3) and last spring’s opener (3.4). “Taken,” meanwhile, premiered to a 1.6, down 0.2 from “Timeless'” debut in the fall.

Elsewhere, the premiere of ABC’s miniseries “When We Rise” fizzled, averaging just a 0.7 over its two-hour debut. “The Bachelor” scored a 2.4, off 0.1 from last week.

“Man with a Plan” (1.2) and “Scorpion” (1.1) each dipped a tenth from last week on CBS, but “Superior Donuts” and “2 Broke Girls” held steady. FOX’s “24: Legacy” and “APB” also matched last week’s numbers, as did “Supergirl” on The CW. “Jane the Virgin” fell 0.1 to a 0.3.

In late night, “Jimmy Kimmel Live” got a ratings boost after Kimmel’s stint as Oscar host. See below.

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 2.6/9 1.3/5 1.2/4 0.9/3 0.5/2
Total Viewers (millions) 11.14 4.53 6.62 3.68 1.55

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“Jimmy Kimmel Live”: 0.8/4, 2.6/7

“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.2/6

“The Late Show with Stephen Colbert”: 0.6/3, 2.5/7

12:35 a.m. 

“Nightline”: 0.4/3, 1.6/5

“Late Night with Seth Meyers”: 0.4/3, 1.2/5

“The Late Late Show with James Corden”: 0.3/2, 1.1/4

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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