Masked Scheduler's Ratings Smackdown

Consistency always pays off in the TV business and last night was an example. Although "Quantico" got an uptick in the new time period, "The Bachelor" offered it a significantly stronger lead-in so we'll see about that.
"The Apprentice" is fading fast and that will be an interesting decision for NBC given the Executive Producer situation with that show. Is this a rejection of the new "Boss" or of the prior "Boss"?
Speaking of which, I was asked by a couple of you to comment on an article in the NY Times called "Now That Trump is President, How will TV Respond?". There were a lot of proclamations by several TV executives.
Here's a couple of things:
About 75% of registered voters did not vote for the current president. Since not everyone registers to vote it's probably closer to 80%.
Of the 20-plus percent who voted for him, they skew older and slightly more male than the general population. That's not a desired demo.
Most new shows have a gestation period of at least a year starting with the development of the concept, so by the time a show gets to air the world has often changed.
Some examples:
- "24" was pitched and developed before 9/11. It was a very strong testing pilot and would have succeeded regardless. The only response we made to the horrific events was to eliminate a scene of a plane exploding in mid air.
- "Freaks and Geeks" was developed way before Columbine. We screened the pilot a little after that tragedy. We debated whether we should move forward and we did and I don't believe we changed anything.
My point being, TV doesn't anticipate cultural shifts, and by the time they are incorporated into a show we have often moved in a different direction.
We had a new president on Friday and the following day, over 2.5 million citizens marched in opposition. So, which group should the business respond to in its programming? My point being, we're not that smart and generally success is by accident, so TV should just continue to do its thing and not overthink all this.
Last night's schedule:
- "Raw" (mostly live)
- "Crazy Ex-Girlfriend" (L+3) we're all caught up!
- "Jane the Virgin" (live) welcome back!!! Masked Wife and I needed you
MASKED RECOMMENDATION:
"Outsiders" returns tonight on WGN America. This is a fun, whacked show not to be taken too seriously.

Questions? I'm at @maskedscheduler on Twitter and masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Monday, Jan. 23, 2017

The numbers for Monday showcase solid numbers for CBS’ comedies and an upgrade for ABC show moving into the night:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Bachelor (ABC) (8-10 p.m.) 2.4/8 7.33
Kevin Can Wait (CBS) 1.7/6 8.61
Gotham (FOX) 1.2/4 3.63
The New Celebrity Apprentice (NBC) (8-10 p.m.) 1.0/4 3.83
Supergirl (The CW) 0.8/3 2.64
8:30 p.m. Man with a Plan (CBS) 1.6/5 7.71
9 p.m. 2 Broke Girls (CBS) 1.7/6 7.12
Lucifer (FOX) 1.2/4 4.18
Jane the Virgin (The CW) 0.4/1 1.03
9:30 p.m. The Big Bang Theory (CBS) – R 1.6/5 7.12
10 p.m. Scorpion (CBS) 1.3/5 7.67
Timeless (NBC) 0.9/3 3.45
Quantico (ABC) 0.9/3 2.98

 

ABC’s “Quantico” got a slight upgrade with its move to Monday nights. Airing after “The Bachelor” (which tied its season high), “Quantico” posted a 0.9 rating in adults 18-49, up two tenths of a point from its last airing on Sunday and a little above its season average.

CBS had a solid night as well, with “2 Broke Girls” tying its season high of 1.7 and “Man with a Plan” (1.6) also matching its best to date. “Kevin Can Wait” (1.7) was even with last week, and “Scorpion” (1.3) rose a tenth.

“Lucifer” (1.2) was also up a tenth for FOX, while “Gotham” held steady with its numbers last week. “Supergirl” returned to The CW with a 0.8, down o.3 from its crossover-fueled rating for its last fall episode but in line with its average. “Jane the Virgin” drew a 0.4, also in line with its season average.

At NBC, “The New Celebrity Apprentice” slipped 0.2 to a 1.0, but “Timeless” managed to hold its 0.9 from a week ago.

Network averages:

ABC CBS FOX NBC CW
Adults 18-49 rating/share 1.9/6 1.5/5 1.2/4 1.0/4 0.6/2
Total Viewers (millions) 5.88 7.65 3.90 3.70 1.83

 

Late-night metered market ratings to come.

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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