Masked Scheduler's Ratings Smackdown

Dipping into the Masked Mailbox today. This is from TC:
"First, I just wanted to say that I really enjoy your columns on TV By the Numbers. Like yourself, I'm a longtime pro wrestling fan. It seems to me as though wrestling is often treated like the redheaded stepchild of the entertainment industry. However, shows from 'Mama's Family' to 'That '70s Show' to 'Charmed' have made use of wrestling seemingly to bump up their ratings on occasion. In your experience, is wrestling looked down on in the industry -- and if so, why do you believe it's viewed that way?"
I never felt that professional wrestling was scorned in the television community. Several of my co-workers at both NBC and FOX were pro wrestling fans. In fact, I went to a WrestleMania at the Rosemont arena in Chicago with one of my co-workers who is now a major player at one of the top streaming platforms.
I may have mentioned that on several occasions my love of wrestling came in handy at work. At FOX, casting would often call me in when wrestlers were in the building for a meet and greet. I hung out with Stone Cold Steve Austin, Triple H and Chyna and met with Dixie Carter and Jeff Jarrett to discuss TNA coming over to FOX.
At NBC, my colleague John Miller and I were asked to meet with Vince McMahon when he came out to sell "Smackdown" to a network. Both Shane and Stephanie McMahon were in the meeting.
I almost went to work for the WWF during the "Saturday Night's Main Event" era, but it would have required a lot of traveling.
As I was exiting FOX, one of my friends in development showed me a soap that revolved around the business of pro wrestling. It wasn't all that good and would not have appealed to wrestling fans. I still think there is a way to do one. Of course, there is now "GLOW," which given the auspices and being on Netflix, will go a way to legitimate the sport to those in the biz.
Another TC writes:
"I see you started with the network in 1980 during the the [Fred] Silverman era and the "Proud as a Peacock" days. I know the late 1970s were dark days for NBC, but for some reason it is very special to me. From shows like 'Cliffhangers' and 'Pink Lady and Jeff' to 'B.J. and the Bear' and my personal favorite, 'Supertrain,' that's my "Must-See" NBC! Weird, I know. NBC remains my favorite network.
"Have always been interested in the marketing end of the business, ratings, and especially the fall campaigns that seem to really have their zenith in the 1970s and into the 1980s. Wanted to ask about those campaigns and any thoughts or memories you might have about them, as well as 'Supertrain.'"
"Supertrain" was before my time (fortunately, I think) at NBC, but if it inspired "Snowpiercer," then big up to it. Before Must-See TV the campaign that I remember the most was "The Quality Shows at NBC." I think we did a good job during the Grant Tinker/Brandon Tartikoff era of selling that the network had a roster of quality shows, although I never hesitated to point out that "The A-Team" played a big role in elevating NBC.
I remember debating several people about how the NBC Peacock should be used in our marketing efforts. When we brought back "Dark Shadows," I pitched the idea of putting the NBC Peacock on the screen, hearing a werewolf howl and then a drop of blood drips from the Peacock’s beak. I was told to stick to scheduling.
On Twitter it's @maskedscheduler, and the email is

Broadcast primetime live + same-day ratings for Monday, July 31, 2017

The numbers for Monday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Bachelorette: The Men Tell All (ABC) (8-10 p.m.) 1.5/6 5.68
American Ninja Warrior (NBC) (8-10 p.m.) 1.4/6 5.85
So You Think You Can Dance (FOX) 0.7/3 2.64
Kevin Can Wait (CBS) – R 0.6/3 3.81
Supergirl (The CW) – R 0.2/1 1.00
8:30 p.m. Superior Donuts (CBS) – R 0.5/2 3.12
9 p.m. Mom (CBS) – R 0.5/2 3.22
Superhuman (FOX) – F 0.5/2 1.81
Hooten & the Lady (The CW) 0.2/1 0.92
9:30 p.m. Life in Pieces (CBS) – R 0.5/2 2.94
10 p.m. To Tell the Truth (ABC) 0.8/4 3.78
Midnight, Texas (NBC) 0.8/4 3.33
CBSN: On Assignment (CBS) – P 0.4/2 2.78


The “Men Tell All” episode of “The Bachelorette” Monday night came in slightly below last week’s ratings. The show earned a 1.5 rating among adults 18-49, down a tenth of a point from the previous week. “To Tell the Truth” returned from a couple weeks off to a 0.8 for ABC.

NBC’s “Midnight, Texas” also fell a little in its second week. Its 0.8 was off a tenth from its premiere. “American Ninja Warrior” was steady at 1.4.

“So You Think You Can Dance” and the finale of “Superhuman” were even with last week for FOX. “Hooten & the Lady” scored a 0.2 on The CW. Newsmagazine “CBSN: On Assignment” premiered to a 0.4 on CBS.

Network averages:

Adults 18-49 rating/share 1.3/5 1.2/5 0.6/3 0.5/2 0.2/1
Total Viewers (millions) 5.05 5.01 2.23 3.11 0.96


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 1.7/4

“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7

“Jimmy Kimmel Live”: 0.4/2, 1.5/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/2, 1.0/4

“The Late Late Show with James Corden”: 0.3/2, 1.1/4

“Nightline”: 0.2/2, 1.0/3

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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