Masked Scheduler's Ratings Smackdown

The Masked Mailbox is filling up, so here we go.
This one is from BS: "Did you ever consider having a 'Frasier' and 'Mad About You' crossover? Eddie and Murray are two dogs who are better actors than a lot of humans.  And I think a good 'Seinfeld' spinoff could have had Kramer, Newman, and Mickey."
I have to be honest with you, we came up with so many crazy ideas back in the Must-See TV days at NBC that I have to believe it was discussed. Our marketing execs loved when we would give them something to promote, and they were also the best at pitching out these sorts of things. If it did come up, we would have had to figure out how to get Eddie to New York or Murray to Seattle.
Lisa Kudrow's Phoebe character had a twin sister who appeared on "Mad About You," and the two sisters got together several times on "Friends."
Finally, regarding "Seinfeld" spinoffs, Warren Littlefield and I did talk about potential spinoffs as the show was coming to an end. One involved Jerry's and George's parents, as well as Uncle Leo in Del Boca Vista. The other idea I will not discuss, since to this day I think it is worth pursuing, and I occasionally remind Warren about it and suggest he approach Jerry. To be continued.
This is from BM: "Do advertisers really care about L+7 or 3 or whatever math networks are using to goose their numbers? Maybe I'm odd, but when I'm watching a recorded show, never do I sit through the commercials. If I'm an advertiser, delayed playback wouldn't matter."
L+3 and L+7 ratings are used by the networks to evaluate shows and for PR purposes. When these metrics first appeared on the scene, the cry among executives was, "Wait for the Live plus 3s before you come to a conclusion regarding a show." It is now simply accepted that ALL shows add viewers with delayed viewing, but as I have said, the rich get richer and the poor get a little less poor. The big shows get the most delayed viewing, and the smaller shows may have bigger percentage increases for their audience, but they are still the smaller shows.
Media buyers care about the C3 and C7 ratings, which are the average minute ratings for the NETWORK commercials within a show. If you fast forward through the commercial, you will not be counted. If you stop to watch a commercial (people do), you will be counted.
If my memory serves me, the L+SD ratings are fairly close to the C3 ratings, but someone out there can email me if that is no longer true.
Send questions to and you can follow me on Twitter @maskedscheduler
Hopefully back to some more routine TV viewing. Still have the final four episodes of "The Leftovers" to get through, but last night zipped through "Monday Night Raw" (USA) and enjoyed "Better Call Saul" (a show I watch as close to air as possible) and Sunday's "Silicon Valley."
I think I will soon start getting pilots, and if I can get my hands on them all, then the annual MASKYS will be on the horizon. Tomorrow I'll tell you how I evaluate the pilots.

Broadcast primetime live + same-day ratings for Monday, June 5, 2017

Note: NBC’s live broadcast of the Stanley Cup Finals may result in greater adjustments than usual for the network.

The numbers for Monday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NHL Stanley Cup Finals Game 4 (NBC) (8-11 p.m.) 1.9/7 5.48
The Bachelorette (ABC) (8-10 p.m.) 1.6/6 5.94
Gotham (FOX) 0.9/4 3.07
Kevin Can Wait (CBS) – R 0.8/3 4.72
Supergirl (The CW) – R 0.3/1 1.18
8:30 p.m. Man with a Plan (CBS) – R 0.7/3 4.33
9 p.m. Gotham (FOX) – F 0.9/4 3.04
Mom (CBS) – R 0.8/3 4.37
Whose Line Is It Anyway? (The CW) 0.3/1 1.06
9:30 p.m. Life in Pieces (CBS) – R 0.6/3 3.76
Whose Line Is It Anyway? (The CW) – R 0.3/1 1.02
10 p.m. Scorpion (CBS) – R 0.6/3 4.20
Still Star-Crossed (ABC) 0.5/2 2.11


The two-hour season finale of “Gotham” on FOX Monday night put up ratings consistent with last week’s preliminary numbers. Both episode scored a 0.9 rating in adults 18-49, even with a week ago (the show adjusted up to 1.0 in the finals).

The night’s two biggest shows were each up vs. last week. NBC’s coverage of Game 4 of the Stanley Cup Finals drew a 1.9 and 5.48 million viewers, pending updates, up from 1.7 and 4.89 million a week earlier. (Games 2 and 3 aired on cable.)

“The Bachelorette” (1.6) rose a tenth of a point for ABC to 1.6 and also improved a little in viewers, growing from 5.61 million to 5.94 million. “Still Star-Crossed” was steady at 0.5 in its second week.

Network averages:

Adults 18-49 rating/share 1.9/7 1.2/5 0.9/4 0.7/3 0.3/1
Total Viewers (millions) 5.48 4.66 3.05 4.26 1.11


Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” (delayed by NHL overrun): 0.6/4, 1.7/5

“The Late Show with Stephen Colbert”: 0.5/3, 2.6/7

“Jimmy Kimmel Live”: 0.5/3, 1.6/4

12:35 a.m.

“Late Night with Seth Meyers” (delayed): 0.4/3, 1.0/4

“Nightline”: 0.3/2, 1.1/4

“The Late Late Show with James Corden”: 0.2/1, 1.1/4

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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