Masked Scheduler's Ratings Smackdown

Clearly, based on last night’s numbers there is still life left in reality competition shows. FOX is doing less than half the rating for the shows replacing "American Idol." That's quite a bit less circulation.
Tomorrow I'll continue the discussion of why I think the networks can survive even with ratings hovering around a 1, but I wanted to answer a couple of questions from my Twitter feed.
"Do you think March Madness may account for some of the slip in ratings for some shows?"
I have always believed that sports ratings represent what I have called a borrowed audience. Most of the tournament audience a) watches sports on other platforms in primetime and b) are not CBS, TBS, TNT or truTV viewers except when sports is on those channels.
That's a long-winded way of saying no, the sports audience comes from outside of the traditional network primetime population.
CBS heavily promoted its Monday comedies over the four days of the tournament and saw a decline in ratings from the prior week.
"@maskedscheduler question for ya....think #24Legacy is gonna be a one and done show?"
I think the ratings for this reboot of "24" have been underwhelming, especially given the primo post-Super Bowl launch. Last night's numbers look like series lows.
Kiefer Sutherland had created such an iconic character, and was the heart and soul of the show, that it's difficult to see anyone else in the role of the CTU rogue agent.
Do I think "24" will return next year and with the current cast? Probably not. Also Corey Hawkins is a movie star and will be off fighting King Kong and assorted Japanese Kaiju for the next few years.
I would never say never, so I would not be shocked if another reimagining of "24" is in our future.
Keep the tweets coming to @maskedscheduler, and you can e-mail me at masked.scheduler@gmail.com
Last night's schedule:
- "Monday Night Raw" (USA, mostly live)
- "Lethal Weapon" (FOX, L+12)
- "Homeland" (Showtime, L+1) This is essential viewing and scary relevant.
- "Jane the Virgin" (CW, L+SD)

Broadcast primetime live + same-day ratings for Monday, March 20, 2017

The numbers for Monday feature a pretty good premiere for one of ABC’s flagship shows:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 2.4/8 10.61
Dancing With the Stars (ABC) (8-10 p.m.) – P 2.0/7 11.94
Kevin Can Wait (CBS) 1.1/4 5.95
24: Legacy (FOX) 0.8/3 3.26
Supergirl (The CW) 0.6/2 2.02
8:30 p.m. Man with a Plan (CBS) 1.0/4 5.39
9 p.m. Superior Donuts (CBS) 1.0/4 5.27
APB (FOX) 0.7/2 2.90
Jane the Virgin (The CW) 0.3/1 0.90
9:30 p.m. 2 Broke Girls (CBS) 1.0/4 4.61
10 p.m. Scorpion (CBS) 1.1/4 6.31
Taken (NBC) 1.0/4 4.84
Quantico (ABC) 0.8/3 3.65

 

“Dancing With the Stars” opened its spring season to pretty solid ratings Monday. The show earned a 2.0 rating among adults 18-49 for its premiere, improving on its 2016 spring opener (1.8) and nearly matching last fall’s 2.1. It was also up among adults 18-34, and it closed the gap with nightly leader “The Voice” (2.4) — trailing by 0.4 vs. 0.9 last spring and 1.2 in the fall.

“DWTS” also gave its lead-out a bit of a bump. “Quantico” (0.8) was up 0.2 vs. its last episode, pending updates.

The other networks didn’t have very good nights. All of CBS’ comedies scored season lows, while “Scorpion” maintained its 1.1 from a week ago. “24: Legacy” had a season-low 0.8 on FOX, and “Supergirl” tied its season low at 0.6. “Taken” was — you guessed it — also at a season-low 1.0 for NBC. “Jane the Virgin” (0.3) “APB” (0.7) each held steady with their last episodes.

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 1.9/7 1.6/6 1.1/4 0.8/3 0.5/2
Total Viewers (millions) 8.68 9.17 5.64 3.08 1.46

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 2.0/5

“Jimmy Kimmel Live”: 0.5/3, 1.7/5

“The Late Show with Stephen Colbert”: 0.4/2, 2.4/6

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.2/4

“The Late Late Show with James Corden”: 0.2/2, 1.1/4

“Nightline”: 0.2/2, 1.1/4

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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