Masked Scheduler's Ratings Smackdown

"Bones" airs its last original episode on FOX tonight. Twelve seasons -- WOW! Tonight may be the last original "Bones" but it ain't goin' nowhere. You can find the first 11 seasons on Netflix, Hulu, iTunes, FOX Now and TNT. Pretty impressive if you ask me.
When "Bones" hit its 100th episode I wrote about the show on my blog, Revenge of the Masked Scheduler. Check the link below for the post.

http://revengeofthemaskedscheduler.blogspot.com/2015/10/happy-100th-bonesnya-nya-nya-nya-nya.html

"Bones" was the ultimate utility player, which I know drove creator Hart Hanson nuts, but the show came along as "American Idol" was emerging as one of the most dominant shows in television. With "Idol" returning every January, we needed some shows that were able to move around the schedule so as to accommodate its return. "Bones" served that function.
It had a loyal following and wherever we put it, the show generally performed at the same ratings level. That's why you need some episodic shows on your schedule. They are moveable and they can often recruit a new audience.
I would look with envy at the "Law & Order," "NCIS" and "CSI" franchises, and although "Bones" wasn't a "colonized hit," it had similar appeal. It followed a classic procedural format where you have a team that consisted of someone in law enforcement and a partner with a "super power." It also helps if there is some sexual chemistry. The leads and supports were perfectly cast.
Although "Bones" ran in several time periods, it always played better at 8 than at 9. It wasn’t a show that needed lead-in support. I was especially proud of pairing it up with "Fringe" for a year on Thursday nights. Those shows had my two favorite fan bases and while at FOX, I enjoyed giving away "Bones" and "Fringe" posters to the fans.
Network television will always need a "Bones," so props to the cast, the writers and producers.
Yesterday’s schedule:
- "The Walking Dead" (AMC, L+1)
- "Monday Night Raw" (USA, live) WrestleMania is Sunday so this was the "go home" show.
- "Homeland" (Showtime, L+1) Scary how this show is reflecting what's going on in the country right now. It's riveting.
- "Billions" (Showtime, L+1) This show is having a kickass sophomore season and, between this and "Homeland," Showtime has put together an outstanding Sunday night.
Wanna reach me? It's @maskedscheduler and masked.scheduler@gmail.com. Look forward to hearing from you.

Note: Masked Scheduler’s post about “Bones” can be found here.

Broadcast primetime live + same-day ratings for Monday, March 27, 2017

The numbers for Monday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 2.3/8 10.33
Dancing With the Stars (ABC) (8-10 p.m.) 1.7/6 10.98
The Big Bang Theory (CBS) – R 1.2/5 6.67
24: Legacy (FOX) 0.9/3 3.19
Supergirl (The CW) 0.7/3 2.20
8:30 p.m. Kevin Can Wait (CBS) – R 1.1/4 5.23
9 p.m. Superior Donuts (CBS) 1.1/4 5.28
APB (FOX) 0.6/2 2.83
Jane the Virgin (The CW) 0.4/2 0.94
9:30 p.m. The Great Indoors (CBS) 0.9/3 4.08
10 p.m. Taken (NBC) 1.1/4 5.25
Scorpion (CBS) – R 0.8/3 4.45
Quantico (ABC) 0.8/3 3.45

 

Week 2 of “Dancing With the Stars” took a hit for ABC. The show fell four tenths of a point in adults 18-49, finishing with a 1.7 rating. After finishing within 0.3 of “The Voice” last week, it now trails by 0.6.

“The Voice” was off a little too, but only by a tenth of a point, and led the night with a 2.3. “Taken” (1.1) rebounded some from its season low, rising 0.1 vs. last week’s early 1.0 (it adjusted down in the finals). The CW’s “Supergirl” (0.7) and “Jane the Virgin” (0.4) were also up week to week, as was “24: Legacy” (0.9) on FOX.

On the down side, a Monday airing of “The Great Indoors” on CBS hit a season low at 0.9. “APB” also slid to a season-low 0.6 on FOX. “Superior Donuts” (1.1) was even with last week, and “Quantico” matched last week’s preliminary 0.8 (it adjusted down to 0.7 in the finals).

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 1.9/7 1.4/5 1.0/4 0.7/3 0.5/2
Total Viewers (millions) 8.64 8.47 5.03 3.01 1.57

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/4, 2.0/5

“The Late Show with Stephen Colbert”: 0.4/3, 2.5/7

“Jimmy Kimmel Live” – R: 0.3/2, 1.4/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.3/5

“The Late Late Show with James Corden”: 0.3/2, 1.0/4

“Nightline”: 0.2/2, 1.0/3

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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