Broadcast primetime live + same-day ratings for Saturday, Dec. 10, 2016

Note: Live soccer on FOX will result in greater adjustments than usual for the network in the final nationals.

The numbers for Saturday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Rudolph the Red-Nosed Reindeer (CBS) – R 1.3/5 4.98
Movie: Mary Poppins (ABC) (8-11 p.m.) 0.8/3 3.88
The Voice (NBC) (8-10 p.m.) – R 0.4/1 2.16
MLS Cup Final (FOX) (8-10:30 p.m.) 0.4/1 1.28
9 p.m. Frosty the Snowman (CBS) – R 1.4/6 5.02
9:30 p.m. Frosty Returns (CBS) – R 1.1/4 4.06
10 p.m. 48 Hours (CBS) 0.9/4 4.52
SNL Vintage (NBC) 0.7/3 2.94

 

Without any major sports broadcasts to help boost the ratings, CBS’ broadcast of “Frosty the Snowman” scored the top spot of the night with a 1.3 rating in adults 18-29. The network dominated over all of the others as well, with “Rudolph the Red-Nosed Reindeer” (1.3), “Frosty Returns” (1.1), and “48 Hours” scoring the rest of the top ratings of the night.

Meanwhile, ABC scored a peak rating of 0.8 with “Mary Poppins,” and FOX’s coverage of the MLS Soccer Finals rounded out the major ratings of the night with a 0.4 average rating throughout its three-hour broadcast.

Network averages:

FOX ABC CBS NBC
Adults 18-49 rating/share 0.4/1 1.2/5 0.8/3 0.7/3
Total Viewers (millions) 1.28 3.88 4.64 2.42

 

In late night, “Saturday Night Live” earned a 4.8/11 metered market rating in households and a 2.3/11 in adults 18-49. This was is its highest metered-market broadcast since Nov. 12, which back then was the first post-presidential election episode of the series and earned a 6.2 metered-market rating. It was also up 26% from its broadcast on the same night last year.

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

Alex Welch has been writing for TV by the Numbers since January 2016. In his off time he enjoys rewatching old episodes of Game of Thrones and unironically singing along to ABBA. Every now and then, he even does them at the same time. He lives in Los Angeles.

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