Broadcast primetime live + same-day ratings for Saturday, Feb. 24, 2018

Note: Live sports broadcasts on ABC, FOX and NBC may result in greater than usual adjustments in the final ratings.

The numbers for Saturday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. Winter Olympics (NBC) (8-11 p.m.) 1.9/9 9.43
Big Brother: Celebrity Edition (CBS) 0.9/4 3.51
NBA Countdown (ABC) 0.6/3 2.15
UFC Fight Night (FOX) (8-10 p.m.) 0.6/3 1.82
8:30 p.m. NBA Saturday Primetime (ABC) (8:30-11 p.m.) 1.1/4 3.31
9 p.m. 48 Hours (CBS) – R 0.5/2 2.59
10 p.m. 48 Hours (CBS) 0.5/2 3.22


The final night of competition for the Winter Olympics brought in the 2018 games’ lowest ratings (a pattern that’s typical of other recent Olympics as well).

Pending updates, NBC averaged 9.43 million viewers and a 1.9 rating among adults 18-49, easily the lowest marks from Pyeongchang. In metered-market households, NBC and NBCSN combined for an 8.7 household rating, on par with the 8.6 (NBC only) for the final Saturday of the 2014 Winter Olympics.

“NBA Saturday Primetime” has a preliminary 3.31 million viewers and 1.1 in adults 18-49 for ABC, up from its last outing two weeks ago. “Big Brother: Celebrity Edition” posted a 0.9 for CBS, and “UFC Fight Night” has a 0.6, pending updates, for FOX.

Network averages:

Adults 18-49 rating/share 1.9/9 1.0/4 0.6/3 0.6/3
Total Viewers (millions) 9.43 3.07 3.11 1.82



Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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