Broadcast primetime live + same-day ratings for Saturday, March 26, 2016
Note: CBS’ live NCAA Tournament telecasts may result in greater than usual adjustments in the final nationals.
The numbers for Saturday:
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|8 p.m.||NCAA Tournament (CBS)||2.6/11||8.69|
|Movie: The Ten Commandments (ABC) (8-11 p.m.)||0.8/3||5.42|
|Dateline Saturday Mystery (NBC) (8-10 p.m.)||0.8/3||4.10|
|Rosewood (FOX) – R||0.3/1||1.14|
|9 p.m.||NCAA Tournament (CBS)||3.0/11||9.91|
|Lucifer (FOX) – R||0.3/1||1.19|
|10 p.m.||NCAA Tournament (CBS)||3.6/14||11.51|
|SNL Vintage (NBC)||0.6/2||2.51|
CBS’ NCAA Tournament coverage scored its best prime-time ratings thus far this year, as two Elite Eight games averaged a 3.1 in adults 18-49, pending updates. That was almost four times the rating for second-place ABC, whose annual pre-Easter broadcast of “The Ten Commandments” averaged 0.8. The movie was down from 1.0 last year (Easter was in April 2015, so it didn’t have March Madness as competition).
|Adults 18-49 rating/share||3.1/12||0.8/3||0.7/3||0.4/1|
|Total Viewers (millions)||10.04||5.42||3.57||1.16|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.