Broadcast primetime live + same-day ratings for Sunday, August 26, 2018
Note: Live NFL coverage on NBC will result in greater adjustments than usual in the finals.
The numbers for Sunday:
|Time||Show||Adults 18-49 rating/share||Viewers (millions)|
|7 p.m.||Dateline (NBC)||1.0/5||5.77|
|Bob’s Burgers (FOX) – R||1.0/5||3.18|
|America’s Funniest Home Videos (ABC) – R||0.8/4||4.74|
|60 Minutes (CBS)||0.6/3||7.25|
|7:30 p.m.||The Simpsons (FOX) – R||0.6/3||1.57|
|8 p.m.||NFL Preseason (NBC) (8-11 p.m.)||1.6/7||6.60|
|Big Brother (CBS)||1.5/7||5.66|
|Celebrity Family Feud (ABC)||1.1/5||6.33|
|The Simpsons (FOX) – R||0.7/3||1.71|
|8:30 p.m.||Bob’s Burgers (FOX) – R||0.6/3||1.47|
|9 p.m.||The $100,000 Pyramid (ABC)||0.9/4||5.13|
|Family Guy (FOX) – R||0.6/3||1.46|
|Bull (CBS) – R||0.4/2||3.15|
|9:30 p.m.||Family Guy (FOX) – R||0.6/3||1.57|
|10 p.m.||To Tell the Truth (ABC) – F||0.8/4||3.87|
|NCIS: Los Angeles (CBS) – R||0.3/2||3.11|
NBC’s broadcast of the Cardinals vs the Cowboys NFL preseason game gave it the win in the Sunday night primetime ratings, averaging a 1.6 rating in adults 18-49 with 6.60 million viewers. This was despite experiencing a noticeable drop in its 10 p.m. hour, falling four-tenths from the 1.7 it had scored from 9-10 p.m. to a 1.3.
The game followed a new installment of “Dateline” (1.0), which kicked the night off for the network, and tied for the no. 1 spot in the 7 p.m. time slot with a “Bob’s Burgers” (1.0) rerun, but which it beat in total viewers (5.77 vs. 3.18 million).
Despite facing heavy live sports competition, though, ABC’s Sunday night game shows all posted positive gains from their previous episodes. “Celebrity Family Feud” returned from a week off up one-tenth to a 1.1, “The $100,000 Pyramid” (0.9) also ticked up a tenth, while the season finale of “To Tell the Truth” was up two-tenths from the 0.6 it had scored a week ago to a 0.8 this time around.
On CBS, “Big Brother” came in as the second-highest rated broadcast of the night, scoring a 1.5 and 5.66 million viewers. This was down a tenth from its 1.6 last Sunday, but it could adjust up in the finals tomorrow morning.
In the network race, NBC easily won the night with a 1.4 overall rating in the 18-49 and 6.39 million viewers, five-tenths higher than ABC’s current 0.9 overall. CBS and FOX tied for third place with matching 0.7s, while the former easily beat the other in total viewers (4.79 vs. 1.82 million).
|Adults 18-49 rating/share||1.4/6||0.9/5||0.7/3||0.7/3|
|Total Viewers (millions)||6.39||5.02||4.79||1.82|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.