Masked Scheduler's Ratings Smackdown

Olympics are over and TV is back, baby. Lots of stuff returns this week, and I'm especially looking forward to the second season of "Atlanta" on FX. It was a pleasant surprise last season, and if you haven't seen it, check it out before Season 2 debuts Thursday.
EC has a question regarding The CW's expansion to Sunday night:
"I've argued that The CW should put 'Supergirl' and the new 'Charmed' on Sundays. The CW should go with their strongest entries on a new night. Others say it's best to schedule low-rated shows, like 'Dynasty,' since CW will finish last no matter what. Which way would you go?"
Far be it from me to tell The CW what to do. They seem to be doing a fine job. If you're asking me what I think they will do, I would say they will launch the night with some pre-sold programs, whether returning or, as you say, something new but recognizable like "Charmed."
They will probably finish last regardless of what they put on the night, so that's not the issue. In addition to the two shows you mentioned, throw "Riverdale" into that mix and let's see how this Lucy Hale show "Life Sentence" does.
MVW has this on his mind:
"I recently rewatched 'Dark Angel' and 'Terra Nova,' both expensive flops for FOX, and started wondering: Did FOX and/or NBC ever pass on a pilot because they thought it would be too expensive to produce as a series? (Even if they liked the pilot). And do you think 'Dark Angel' got a second season merely to avoid angering James Cameron?"
Good question. I'm sure that some pilot scripts come in that are rejected because the development execs think they would be impossible or too expensive to produce. What generally happens is that several of these big shows have "auspices" like a James Cameron or a Steven Spielberg ("SeaQuest" and "Earth 2" at NBC) attached to the project, whatever that attachment actually entails. The networks often believe that these big shows with big names will bring in the money in the upfront, and they are addicted to the big announcement.
Often what happens is you get an expensive pilot that you know will never be replicated in series. One example of that was "Human Target" from Warner Bros., which delivered a high-testing, expensive pilot. We all knew it would never happen in series, but we ordered it anyway.
Believe it or not, a network will often make a producible pilot more expensive. That was the case with "Terra Nova." I really liked the pilot script specifically because it did not rely on special effects, and the pilot ended with a big reveal which really sucked you into the story. You never saw a dinosaur (just maybe the claws of a pterodactyl) in the entire pilot. I was excited and in favor of making "Terra Nova" -- and then we attached Steven Spielberg to the pilot because, you know, dinosaurs. We completely changed the storyline, took away the reveal (it was sort of brought back later in the season) and the rest is history. We don't always do smart things.
Regarding renewing "Dark Angel" to make James Cameron happy? Nope. We liked the show and wanted to give it a second chance. Sorry.
Keep those cards and letters coming. Email me at; on Twitter it's @maskedscheduler.

Broadcast primetime live + same-day ratings for Sunday, Feb. 25, 2018

The numbers for Sunday:

Time Show Adults 18-49 rating/share
Viewers (millions)
7 p.m. Olympic Gold (NBC) 1.6/7 8.35
America’s Funniest Home Videos (ABC) – R 1.0/4 5.28
60 Minutes (CBS) 0.8/3 8.27
Brooklyn Nine-Nine (FOX) – R 1.0/4 3.83
7:30 p.m. Bob’s Burgers (FOX) – R 0.5/2 1.42
8 p.m. Winter Olympics Closing Ceremony (NBC) (8-10:30 p.m.) 2.4/9 12.07
Big Brother: Celebrity Edition (CBS) (8-10 p.m.) – F 1.4/5 5.18
The Bachelor: The Women Tell All (ABC) (8-10 p.m.) – S 1.1/4 4.19
The Simpsons (FOX) – R 0.7/3 1.81
8:30 p.m. Ghosted (FOX) – R 0.5/2 1.21
9 p.m. Family Guy (FOX) – R 0.5/2 1.31
9:30 p.m. LA to Vegas (FOX) – R 0.4/1 1.10
10 p.m. Shark Tank (ABC) 0.8/3 3.12
NCIS: Los Angeles (CBS) – R 0.4/2 3.42
10:30 p.m. AP Bio (NBC) 1.1/5 4.69


The finale of “Big Brother: Celebrity Edition” topped “The Bachelor’s” annual “Women Tell All” special Sunday night — with both coming in behind the closing ceremony of the Winter Olympics.

The closing ceremony drew a 2.4 rating in adults 18-49 and 12.07 million viewers, pending updates. In metered-market households, its 10.0 rating was up a bit from the 9.5 for the 2014 closing ceremony.

Following the Olympics, an episode of “AP Bio” scored a 1.1, up three tenths of a point from its premiere on Feb. 1.

“Big Brother” finished its first celebrity edition on CBS with a 1.4, tying its second-best mark. “The Women Tell All,” airing away from “The Bachelor’s” usual Monday slot, scored a 1.1 for ABC. “Shark Tank” earned a 0.8, up a tenth vs. last week.

Network averages:

Adults 18-49 rating/share 2.1/8 1.0/4 1.0/4 0.6/2
Total Viewers (millions) 10.22 5.51 4.19 1.78


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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