Broadcast primetime live + same-day ratings for Sunday, Feb. 5, 2017
The numbers for Sunday:
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|7 p.m.||Super Bowl LI (FOX) (7-10:30 p.m.)||33.8/73||111.3*|
|America’s Funniest Home Videos (ABC) – R||0.3/1||1.72|
|60 Minutes (CBS)||0.2/1||2.27|
|Movie: Safe Haven (NBC) (7-9 p.m.)||0.2/1||1.24|
|8 p.m.||America’s Funniest Home Videos (ABC) – R||0.5/1||2.26|
|NCIS (CBS) – R||0.3/1||2.89|
|9 p.m.||NCIS: New Orleans (CBS) – R||0.4/1||3.22|
|Shark Tank (ABC) – R||0.4/1||1.40|
|Movie: Ride Along (NBC) (9-11 p.m.)||0.4/1||1.34|
|10 p.m.||NCIS: Los Angeles (CBS) – R||0.5/1||3.60|
|Shark Tank (ABC) – R||0.4/1||1.72|
|10:30 p.m.||Super Bowl postgame (FOX)||18.5/51||51.52|
*Time zone-adjusted viewership.
Super Bowl LI was, of course, a massive draw Sunday, but it fell a little bit short of a record audience. The game — the first overtime contest in Super Bowl history — drew a 48.8 rating/72 share in the overnight metered markets. That’s in line with last year’s 49.0/73.
Viewership was down ever so slightly, however. Time zone-adjusted figures from FOX Sports have the game at 111.3 million viewers, a relative handful less than the 111.86 million for Super Bowl 50 last year.
The all-time best for a Super Bowl in the metered markets came in 2015 with a 49.7. That ended up translating to a record 114.4 million viewers.
The game’s household rating was a 45.3, the lowest since 2010 and 18th among the 51 Super Bowls. Household ratings are useful for historical comparisons because they’re a constant percentage of TV homes, irrespective of population growth.
Live streaming of the game had an average minute audience (the closest equivalent to Nielsen TV numbers) of 1.72 million, up from 1.4 million on CBS’ streaming service last year, and a Spanish-langauge broadcast of FOX Deportes drew 650,000 people for a total measured audience of 113.7 million.
The halftime show featuring Lady Gaga drew a 50.0 in the metered markets and, in final figures, 117.5 million viewers. That makes it four years straight that the halftime show has outdrawn the game surround it. Gaga’s performance is the second most-watched ever, behind Katy Perry’s two years ago.
Because overtime pushed the end of the game to about 10:25 p.m. ET, “24: Legacy” didn’t begin until the postgame show wrapped up around 11 o’clock. Numbers for the premiere will be added when they become available.
|Adults 18-49 rating/share||31.9/70||0.4/1||0.4/1||0.3/1|
|Total Viewers (millions)||94.60||2.97||1.78||1.29|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.