Masked Scheduler's Ratings Smackdown

A quick primer on Fast Nationals. They are time period ratings for primetime in each time zone. Fast Nationals are not program specific, so last night they do not include the NFL overrun numbers for the west coast, and ratings for FOX animated shows reflect both NFL and the shows not starting on the half hour. The ratings also do not reflect the live airing of the Golden Globes in the LA market so expect a large jump in the numbers.
***
Some Masked Mail to start off the week. TT has a question about casting.
"From your time at the networks, was there ever a cast addition to a show that was universally hated so much so that ratings were affected? 'NCIS: LA' added two characters that pretty much everyone hates and I worry ratings will be damaged soon. The characters aren't going anywhere, unfortunately, so how can a show stop the bleeding?"
Honestly, I can't remember when fan reaction to a character resulted in someone being fired from a show when I worked at NBC or FOX. There were occasions where a character was added to a show and then mysteriously disappeared after a few episodes, and you would find out the producers were not happy with the actor. One that pops in my mind just because she has been in the news is Meghan Markle, who appeared in a few episodes of "Fringe" and then just vanished with no explanation.
What I found was that the casting department at the places where I worked had their favorites, and they would be cast over and over again in failed series. We would call them "show killers." They still exist, but I'm not going to name names. There were two in particular at NBC, and it often led to heated discussions in development or current meetings when their names came up.
There were also some late-night performers who were not embraced by some of the top executives at NBC, but they survived in spite of the reactions of some.
***
This one is from the always inquisitive EC:
"Every so often, somebody comments that ABC should put 'Fresh Off the Boat' on after 'The Goldbergs' for a sort of nostalgia hour. Does scheduling like that actually work? And wouldn't ABC have done that already if it does?"
ABC, over the past few seasons, has done an excellent job of returning to its roots of broad appeal, middle America, family comedies. In my opinion, they wasted several years during the peak of "Modern Family's" success in trying to launch more adult comedies behind this juggernaut. By focusing on their strength, they have built up a solid roster of comedies that are fairly interchangeable, especially the 8:30 and 9:30 shows.
Personally, I don't think that the nostalgia angle (which is more upfront in "The Goldbergs" than "FOTB") is a reason to pair the shows up. What ABC is doing now is determining which of the satellite shows can move into the leadoff slots to keep the momentum of two comedy nights going, and that will determine the scheduling.
Keep those questions coming. Email me at masked.scheduler@gmail.com and Twitter @maskedscheduler.

Broadcast primetime live + same-day ratings for Sunday, Jan. 7, 2018

Note: Live NFL coverage on FOX and NBC’s live Golden Globes broadcast may result in greater adjustments than usual for those networks.

The numbers for Sunday:

Time Show Adults 18-49 rating/share
Viewers (millions)
7 p.m. NFL Wild Card overrun (FOX) 8.6/29 28.26
Golden Globes Arrivals (NBC) – S 2.2/7 10.03
60 Minutes (CBS) 0.8/3 7.79
America’s Funniest Home Videos (ABC) – R 0.8/3 4.50
7:30 p.m. The OT (FOX) 8.5/28 28.11
8 p.m. Golden Globe Awards (NBC) (8-11 p.m.) – S 5.0/18 19.00
The Simpsons (FOX) 3.4/11 9.06
America’s Funniest Home Videos (ABC) 1.4/5 6.04
Wisdom of the Crowd (CBS) 0.7/3 5.79
8:30 p.m. Ghosted (FOX) 1.8/6 4.30
9 p.m. Family Guy (FOX) 1.6/5 3.47
Shark Tank (ABC) 1.3/4 4.68
NCIS: Los Angeles (CBS) 0.9/3 7.84
9:30 p.m. The Last Man on Earth (FOX) 1.1/4 2.72
10 p.m. Shark Tank (ABC) 1.1/4 3.84
Madam Secretary (CBS) 0.6/2 6.07

 

UPDATE: In time zone-adjusted “fast official” ratings, the Golden Globe Awards drew a 5.0 rating among adults 18-49 and 19 million viewers. That’s down 11 percent in adults 18-49 and 5 percent in viewers vs. the 2017 awards (5.6, 20.01 million).

The original post is below.

Early numbers for the Golden Globes are in line with last year’s ceremony.

The show drew a 13.4 household rating in the metered markets, up a tenth of a point from 13.3 last season. NBC’s broadcast is off some in the fast nationals (4.2 in adults 18-49 vs. 4.8), but it will likely adjust up in the finals. NBC will likely release time zone-adjusted ratings later in the day.

Also Sunday, an NFL wild-card game on FOX bled into primetime and helped deliver season highs for the network’s lineup. “The Simpsons” (3.4), “Ghosted” (1.6), “Family Guy” (1.5) and “The Last Man on Earth” (1.1) all had their best showings of the season in adults 18-49.

ABC’s “America’s Funniest Home Videos” (1.4) also hit a season high, and “Shark Tank” tied its best with a 1.3 at 9 p.m. CBS’ “Wisdom of the Crowd” (0.7) was down 0.3 vs. its last episode (which got an NFL boost), “NCIS: Los Angeles” was steady at 0.9 and “Madam Secretary” slipped a tenth to 0.6.

Network averages:

FOX NBC ABC CBS
Adults 18-49 rating/share 4.2/14 3.7/12 1.2/4 0.8/3
Total Viewers (millions) 12.65 14.46 4.77 6.87

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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