Masked Scheduler's Ratings Smackdown

Not going to get into the whole Megyn Kelly thing. Those of you who follow me on Twitter have a pretty good idea what my position is. What I do want to say is that this was a botch job on so many levels. I had my doubts as to whether bringing Ms. Kelly over to NBC was a smart move, but the way this whole situation was handled must make her wonder if SHE chose the right path.
Over the past few weeks I have received several questions like this one from GP:
"'America's Got Talent's' numbers look even stronger than 'The Voice' now! I'm wondering why NBC doesn't try moving the show to January-March when live TV viewership is at its highest and where it can keep propping up their Monday & Tuesday dramas. Then 'The Voice' can return from April-June and have the higher-rated audition shows air in season and the lower rated 5 live shows end in early summer."
It's always tempting to think about moving successful shows. Trust me, that was a big part of my job. In the case of "AGT" the question is always tied into "The Voice." How can "The Voice" be helped even if it means taking something out of "AGT"?
I have to believe that this has been discussed at NBC, and I think there are several reasons why you will not expect to see any scheduling changes in the near future.
The most obvious reason for standing pat is that when you do the math, you often find that that the overall average rating in the time periods is either lower or the same and that you have disrupted your schedule with no ratings gain. That doesn't mean you don't make a change. You just have to find a compelling strategic rationale.
Another reason you probably won't see NBC making any changes here is the availability of the talent. You are asking the talent of two shows to rearrange their schedules, and that is far easier said than done.
Talent competition shows operate year-round. "American Idol" would end in May, and the producers would be out there by mid-July recruiting for the next season. "AGT" would need to start a talent search while the current iteration is still on the air. It can be done, but it's putting tremendous pressure on the show.
Finally, several of you said that "AGT" would be more valuable in season from a sales perspective. Putting aside a potential decline in ratings from the move, the year is divided into sales cycles, and believe it or not, the summer can be as valuable to some advertisers as in-season shows. There's a reason we never moved the Teen Choice Awards from the summer on FOX.
Bottom line: NBC is in a groove right now. Yes, at some point they need to figure out if "The Voice" remains a two-cycles-per-season show, but right now, nothing is the best action. It usually is.
Got questions? It's, and the Twitter is @maskedscheduler.

Broadcast primetime live + same-day ratings for Sunday, June 18, 2017

Note: FOX’s live U.S. Open coverage may result in greater adjustments than usual for the network.

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. U.S. Open Golf Championship (FOX) (7-8:30 p.m.) 1.4/7 6.09
America’s Funniest Home Videos (ABC) – R 0.7/4 3.71
60 Minutes (CBS) 0.5/3 5.31
Sunday Night with Megyn Kelly (NBC) 0.5/3 3.53
8 p.m. Celebrity Family Feud (ABC) 1.4/6 6.13
American Ninja Warrior (NBC) (8-10 p.m.) – R 0.6/3 2.50
NCIS: Los Angeles (CBS) – R 0.5/2 4.52
8:30 p.m. American Grit (FOX) 0.5/2 1.76
9 p.m. Steve Harvey’s Funderdome (ABC) 1.0/4 5.07
Madam Secretary (CBS) – R 0.4/2 3.95
9:30 p.m. Family Guy (FOX) – R 0.5/2 1.29
10 p.m. The $100,000 Pyramid (ABC) 0.9/4 4.85
Spartan: Ultimate Team Challenge (NBC) – R 0.6/3 2.03
Code Black (CBS) – R 0.4/2 3.50


FOX and ABC shared the lead among adults 18-49 Sunday night, thanks to U.S. Open Golf coverage on FOX and “Celebrity Family Feud” on ABC.

The primetime portion of the U.S. Open drew a 1.4 rating among adults 18-49 and 6.09 million viewers, pending updates. That puts it in a virtual tie in both measures with “Celebrity Family Feud” (1.4, 6.13 million) for the top show of the night.

ABC’s other game shows fell off a week after their premieres. “Steve Harvey’s Funderdome” (1.0) and “The $100,000 Pyramid” (0.9) each fell 0.3 vs. a week ago. The “Feud” was down just a tenth vs. last week.

“Sunday Night with Megyn Kelly” posted a 0.5 and 3.53 million viewers, the show’s smallest audience so far in its three weeks on air. That’s despite airing a heavily promoted interview with radio host Alex Jones.

Following the U.S. Open, “American Grit” scored a 0.5 for FOX, improving a bit on the 0.4 for its premiere last week.

Network averages:

Adults 18-49 rating/share 1.0/4 1.0/4 0.6/3 0.4/2
Total Viewers (millions) 4.94 3.85 2.64 4.32


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

  • ‘Madam Secretary’ rerun adjusts down: Sunday final ratings – TV By The Numbers by

    […] original programs all held their preliminary ratings in adults 18-49. The only adjustment was a 0.1 downtick for a “Madam Secretary” rerun […]


  • Anchorwoman liberal femministe. Megyn Kelly sulla via del disarmo. – SenzaNubi

    […] with Megyn Kelly” on NBC, the show was not a success with viewers. According to reports from CNN, TV by the Numbers, and ShowBuzzDaily, it was actually the least-watched episode so far in the newsmagazine […]


blog comments powered by Disqus