Broadcast primetime live + same-day ratings for Sunday, March 4, 2018
Note: ABC’s live Oscars broadcast may result in greater adjustments than usual in the final ratings.
The numbers for Sunday:
|Time||Show||Adults 18-49 rating/share||
|7 p.m.||Oscars Opening Ceremony: Live from the Red Carpet (ABC) – S||4.0/16||16.57|
|60 Minutes (CBS)||0.8/3||6.55|
|Billy Graham: An Extraordinary Journey (FOX) – S||0.5/2||2.86|
|8 p.m.||The Oscars (ABC) (8-11:54 p.m.)||6.4/22||26.50*|
|Movie: Furious 7 (NBC) (8-11 p.m.)||0.6/2||2.25|
|The Simpsons (FOX) – R||0.5/2||1.47|
|NCIS (CBS) – R||0.4/2||4.24|
|8:30 p.m.||Ghosted (FOX) – R||0.4/1||0.99|
|9 p.m.||Family Guy (FOX) – R||0.5/2||1.22|
|Bull (CBS) – R||0.4/1||3.90|
|9:30 p.m.||LA to Vegas (FOX) – R||0.4/1||1.04|
|10 p.m.||NCIS: Los Angeles (CBS) – R||0.4/1||3.51|
*Time zone-adjusted ratings.
UPDATE: Time zone-adjusted ratings have the Oscars broadcast bringing in its smallest audience ever, 26.5 million viewers, and it’s not close.
The previous low was 32 million viewers for the 2008 ceremony. Pending further updates, Sunday’s nearly four-hour show comes in 17 percent below that; it’s about 20 percent behind last year’s audience of 32.94 million.
We’re awaiting updated adults 18-49 figures and will post when we have them. The original post is below.
Early ratings for the Oscars are down significantly from the 2017 ceremony, suggesting another multi-year low for the awards show.
In metered-market households, ABC scored an 18.9 rating/32 share, down about 16 percent from last year’s 22.4/36. In the fast nationals, total viewers are also down 16 percent (vs. a preliminary 29.07 million last year), and the show’s 6.4 rating is off 26 percent vs. 8.7 in 2017.
The show extended well past 11 p.m. ET, so ABC’s numbers will likely adjust up some (if the network releases time zone-adjusted numbers later in the day, we’ll update the post). But it’s looking like the Oscars will end up below last year’s show, which posted nine-year lows in total viewers and 20-year lows in the 18-49 demographic.
|Adults 18-49 rating/share||5.8/20||0.6/2||0.5/2||0.5/2|
|Total Viewers (millions)||22.45||2.70||4.55||1.74|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.