Broadcast primetime live + same-day ratings for Sunday, October 28, 2018

Note: Live sports broadcasts on FOX and NBC will result in greater adjustments than usual in the finals for those networks. 

The numbers for Sunday:

Time Show Adults 18-49 rating/share Viewers (millions)
7 p.m. NFL Overrun (FOX) 6.7/28 23.54
Football Night in America (NBC) 1.3/5 4.56
60 Minutes (CBS) 0.8/3 7.82
America’s Funniest Home Videos (ABC) 0.8/3 4.91
7:30 p.m. The OT (FOX) 6.4/25 22.16
8 p.m. 2018 World Series (FOX) (8-11 p.m.) 3.9/15 14.64
SNF Pregame (NBC) 3.1/12 10.16
God Friended Me (CBS) 0.7/3 6.98
Dancing with the Stars: Juniors (ABC) 0.7/3 3.96
Supergirl (The CW) 0.4/2 1.26
8:30 p.m. NFL Football (NBC) (8:20-11:30 p.m.) 4.0/15 12.80
9 p.m. NCIS: Los Angeles (CBS) 0.8/3 7.05
Shark Tank (ABC) 0.6/3 3.24
Charmed (The CW) 0.3/1 1.11
10 p.m. Madam Secretary (CBS) 0.6/3 5.56
The Alec Baldwin Show (ABC) 0.3/1 1.65


The fifth and final game of this year’s World Series posted a 3.9 preliminary rating in adults 18-49, which like most of the World Series games this year, was noticeably down from the 5.5 early rating that 2017’s Game 5 broadcast scored (before adjusting down to a 5.3 final). Combined with a late afternoon NFL overrun (6.7), the live sports broadcasts helped to give FOX the overall win Sunday Night.

However, NBC’s broadcast of the Saints vs. Vikings “Sunday Night Football” game did place slightly ahead of its World Series competition in the preliminary ratings, with a 4.0 average. Whether or not “SNF” will stay ahead of FOX’s Game 5 coverage in the finals tomorrow morning, remains to be seen.

The night’s heavier lineup of sports programming resulted in several of the other networks experiencing week-to-week declines in the ratings. CBS’ “God Friended Me” hit a series low 0.7, down five-tenths from the 1.2 it had scored the previous Sunday. “NCIS: Los Angeles” (0.8) was also down three-tenths, while “Madam Secretary” (0.6) held steady.

On ABC, “Dancing with the Stars: Juniors” fell back down from a 0.8 to a 0.7, and “Shark Tank” (0.6) tied its series low. “The Alec Baldwin Show” rounded out the night for the network with a 0.3, even with its last episode. The CW’s “Supergirl” managed to maintain a 0.4, but “Charmed” (0.3) fell a tenth for the second week in a row.

Network averages:

Adults 18-49 rating/share 4.5/19 3.2/12 0.7/3 0.6/3 0.4/2
Total Viewers (millions) 17.92 10.62 6.85 3.44 1.19


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

Alex Welch has been writing for TV by the Numbers since January 2016. In his off time he enjoys rewatching old episodes of Game of Thrones and unironically singing along to ABBA. Every now and then, he even does them at the same time. He lives in Los Angeles.

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