Broadcast primetime live + same-day ratings for Sunday, Oct. 30, 2016

Note: Live NFL coverage on NBC and FOX, plus FOX’s World Series coverage, will likely result in greater adjustments than usual in the final nationals.

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. NFL overrun (FOX) 7.5/25 24.69
Football Night in America (NBC) (7-8:30 p.m.) 3.1/10 8.98
60 Minutes (CBS) 1.3/4 10.34
America’s Funniest Home Videos (ABC) 0.8/3 4.54
7:30 p.m. The OT (FOX) 5.5/18 18.23
8 p.m. World Series Game 5 (FOX) (8-11 p.m.) 6.2/18 21.54
NCIS: Los Angeles (CBS) 1.2/4 9.78
Once Upon a TIme (ABC) 0.9/3 3.04
8:30 p.m. Sunday Night Football (NBC) (8:30-11 p.m.) 6.0/17 16.82
9 p.m. Madam Secretary (CBS) 0.8/2 7.83
Secrets and Lies (ABC) 0.6/2 2.70
10 p.m. Elementary (CBS) 0.6/2 4.98
Quantico (ABC) 0.6/2 2.43

 

Game 5 of the World Series drew its best ratings so far for FOX, narrowly beating “Sunday Night Football” in adults 18-49 (and finishing comfortably ahead in viewers) in the preliminary ratings.

Pending updates, the Cubs’ 3-2 win over Cleveland to extend the series to a sixth game posted a 6.2 rating in adults 18-49 and 21.54 million viewers, beating the 6.0 and 16.82 million for the Cowboys’ overtime win over the Eagles on “SNF.” In the metered markets, the World Series drew a 15.3 household rating compared to an 11.6 for the NFL game.

With two big live events on the other networks, ABC and CBS predictably had down nights. None of ABC’s shows hit 1.0 in adults 18-49, with “Once Upon a Time” (0.9), “Secrets and Lies” (0.6) and “Quantico” (0.6) all recording series lows. CBS’ “Madam Secretary” (0.8) and “Elementary” (0.6) were also at series lows, while “NCIS: Los Angeles” (1.2) fell half a point from last week’s NFL-assisted season best.

Network averages:

FOX NBC CBS ABC
Adults 18-49 rating/share 6.3/19 4.9/14 1.0/4 0.8/3
Total Viewers (millions) 21.52 13.88 8.23 3.18

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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