Broadcast primetime live + same-day ratings for Sunday, Oct. 9, 2016

Note: Live NFL coverage on CBS and NBC, along with the live presidential debate, will result in significant adjustments in the final nationals.

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. NFL overrun (CBS) 5.7/20 18.87
Football Night in America (NBC) (7-8:30 p.m.) 3.1/10 9.16
The Simpsons (FOX) – R 1.5/5 4.33
America’s Funniest Home Videos (ABC) 1.2/5 6.14
7:30 p.m. 60 Minutes (CBS) (7:30-9 p.m.) 3.1/9 13.23
Bob’s Burgers (FOX) 1.2/4 2.92
8 p.m. The Simpsons (FOX) 1.5/5 3.39
Once Upon a TIme (ABC) 1.3/4 4.56
8:30 p.m. Sunday Night Football (NBC) (8:30-11 p.m.) 5.2/14 15.00
Son of Zorn (FOX) – R
9 p.m. Presidential Debate (CBS) (9-10:30 p.m.) 3.8/10 14.87
Presidential Debate (ABC) (9-10:30 p.m.) 2.8/8 9.85
Presidential Debate (FOX) (9-10:30 p.m.) 2.0/5 5.05
10:30 p.m. Debate Analysis (CBS) 2.8/8 10.74
Debate Analysis (ABC) 2.1/6 7.40

 

The second presidential debate probably won’t end up with as massive an audience as the first one — NBC didn’t air it due to its contract with the NFL for “Sunday Night Football” — but it was still the runaway leader in Sunday night’s ratings.

The debate combined for 29.77 million viewers and an 8.6 rating in adults 18-49, pending updates, on CBS, ABC and FOX. Univision’s Spanish-language coverage added another 2.16 million viewers and a 1.1 in adults 18-49. That’s well ahead of the 15 million viewers and 5.2 (also pending updates) for “SNF,” which is currently down 0.9 in adults 18-49 vs. the prior week.

Outside of the debate, “Once Upon a Time” (1.3) was up two tenths of a point week to week and matched its season premiere. “The Simpsons” is currently showing a 1.5, up 0.1 from its last episode without a national NFL lead-in.

Network averages:

NBC CBS ABC FOX
Adults 18-49 rating/share 4.4/12 3.6/11 2.0/6 1.6/5
Total Viewers (millions) 12.81 14.24 7.29 4.02

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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