Masked Scheduler's Ratings Smackdown

Hard to see "The Catch" returning even with the pedigree. Question is does that time period go to Shonda or the best pilot?
***
It's that time of the year when I am often asked how important is fan sentiment in the decision to renew a show that is on the bubble. I try to be diplomatic and say that the network decision makers appreciate the passion of the fans and everything is taken into account.
The reality is that, in all the years I was involved in scheduling, I cannot recall a show that was renewed as a result of a campaign by fans. At the end of the day, renewals are based on scheduling, financial, creative and relationship factors.
Fans express their passion for a show through the ratings. On the other hand, I never would discourage viewers to express their desire for a show to remain on the air ... within reason.
Over the course of my career there were a few occasions where things got a bit scary in terms of personal threats, and you should all know that there are ways to address them.
More to the point I have often found when a show with a passionate fan base is canceled, rather than threats and recriminations, I will receive several letters thanking me personally for supporting the show and for doing whatever I could to keep it going. That was the case with the "Fringe" fans.
The show that I will always remember was "I'll Fly Away," which we kept on the air for a second season at NBC in spite low ratings. I was stunned and touched by the letters (and back then they were letters) of thanks for airing a show about civil rights. It meant a lot back then and it still means a lot today.
So keep supporting your shows, and don't hesitate to contact the network. Just understand that this is a business and you can express your support by watching a show in ways that help the network monetize the cost of putting it on the air.
***
Too busy watching the NFL Draft, so the backlog of shows grew. "Catastrophe" returns on Amazon today so there’s even more.
I'm on Twitter @maskedscheduler and reachable on email at masked.scheduler@gmail.com.
Seeing Steely Dan this weekend so that goes off the bucket list.

Broadcast primetime live + same-day ratings for Thursday, April 27, 2017

The numbers for Thursday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Big Bang Theory (CBS) 2.4/10 12.10
Grey’s Anatomy (ABC) 1.7/7 6.88
Masterchef Junior (FOX) 0.7/3 2.55
Superstore (NBC) – R 0.5/2 2.40
Supernatural (The CW) 0.5/2 1.40
8:30 p.m. The Great Indoors (CBS) 1.2/5 6.45
Superstore (NBC) 0.8/3 2.74
9 p.m. Scandal (ABC) 1.4/5 5.29
Mom (CBS) 1.3/5 7.08
Chicago Med (NBC) 1.0/4 5.79
Kicking and Screaming (FOX) – F 0.5/2 1.60
Riverdale (The CW) 0.3/1 0.85
9:30 p.m. Life in Pieces (CBS) 1.1/4 5.49
10 p.m. The Blacklist (NBC) 0.8/3 4.84
The Amazing Race (CBS) 0.7/3 3.87
The Catch (ABC) 0.7/3 3.07

 

“Scandal” improved on its week-ago ratings Thursday, rising in both adults 18-49 (1.4 rating, +0.1) and viewers (5.29 million vs. 5.05 million). It helped ABC tie CBS for the lead among the 18-49 demographic for the night.

“The Catch” (0.7) was also up for ABC, while “Grey’s Anatomy” (1.7) was off a tenth of a point vs. its last episode.

“The Big Bang Theory” is currently at a series-low 2.4 for CBS, pending updates. The rest of the network’s comedies held steady compared to their last episodes, while “The Amazing Race” fell a tenth to 0.7.

Airing a half-hour later than last week, “Superstore” slipped a tenth of a point to 0.8 on NBC. “Chicago Med’s” 1.0 was also down a tenth, and “The Blacklist” matched last week’s 0.8 — which is to say it tied a series low.

“Supernatural” and “Riverdale” both held steady on The CW. “Masterchef Junior” aired a clip show, and the finale of “Kicking and Screaming” (0.5) was down a tenth.

Network averages:

CBS ABC NBC FOX CW
Adults 18-49 rating/share 1.3/5 1.3/5 0.8/3 0.6/2 0.4/2
Total Viewers (millions) 6.48 5.08 4.36 2.07 1.12

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 2.1/5

“The Late Show with Stephen Colbert”: 0.4/2, 2.1/5

“Jimmy Kimmel Live” – R: 0.4/2, 1.4/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/2, 1.1/4

“Nightline”: 0.3/2, 1.1/4

“The Late Late Show with James Corden”: 0.2/2, 0.9/3

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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